Accolades PR, a results-oriented communications firm committed to progressive strategies in public relations and marketing, announced today that it has recently launched the social media presence for MBSQuoteline, a successful financial information company that provides live mortgage market information for originators.
MBSQuoteline is the perfect example of a company providing valuable data to its subscriber base. We have developed an integrated communications strategy that will significantly expand the network of mortgage professionals…
Since 1992, MBSQuoteline has offered its clients live MBS prices, as trades happen, and up to the minute mortgage market news and analysis, as events occur. The Austin-based firm’s expertise in the mortgage backed securities (MBS) market enables them to provide concise, factual reporting on market movements, financial news and incisive, market commentary throughout the day by experienced analysts.
Accolades PR will assist MBSQuoteline in delivering a portion of the market updates and financial alerts directly to consumers on the Web using social networking sites. Using Web 2.0 technologies, the PR firm will make it easier for loan originators to access MBSQuoteline’s real-time data and to experience first-hand how it can help them better serve their customers and make better lock-float decisions.
“MBSQuoteline is the perfect example of a company providing valuable data to its subscriber base,” states Cynthia Baker, president of Accolades PR. “We have developed an integrated communications strategy that will significantly expand the network of mortgage professionals who will be able to access and test this time-sensitive market information.”
Scott Sanderson, founder and managing partner of MBSQuoteline, is a veteran of the mortgage industry with a career spanning over 25 years. He has seen his fair share of market volatility and understands how clients benefit from observing market trends that indicate when investors are about to re-price and issue new rates.
“Much of our business is conducted on the Web and our financial information is delivered to the client’s desktop or PDA. We realized that it is now time to take the next step and start utilizing social media to connect with our core audiences,” says Scott Sanderson. “Accolades’ team members are experts in social media, and they know how to reach our targeted clients online.”
Accolades Public Relations will build awareness for MBSQuoteline’s subscriber services through a series of strategic social media campaigns that highlight the firm’s real-time MBS and treasury prices, insightful commentary, charting, and more. They will expand the social media presence for MBSQuoteline and connect to loan originators on social media sites like LinkedIn, Facebook and Twitter. They will showcase the expertise of the analysts and highlight the value of the services that MBSQuoteline provides.
