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Creating Success Online

A Mortgage Loan Officer's Tactical Guide to Intelligent e-Marketing Solutions

HERNDON, VA (March 8, 2002) -- Advanced Marketing, Inc. (AMI) has brought its Internet marketing consulting services to OriginationPro.com.

Without question, the Internet has proven itself an awesome agent of change and progress. For mortgage lending professionals, continued success is fully dependent upon a sound understanding of Internet marketing strategies. Unfortunately, while there are thousands of mortgage originators with websites, precious few of employ the e-marketing fundamentals necessary to develop life-long customers and unlimited referrals from their websites.

AMI President, Anthony Mills offers The Mortgage Loan Originator's Tactical Guide to Intelligent e-Marketing Solutions as an excellent working outline of how to effectively create a successful e-marketing strategy. "It's a must read for anyone in the mortgage originations business", he states, "We see individual loan officers, who apply these strategies, closing an additional $1,000,000 in new business each month. It's critical information that every originator should know."

Among other topics, the guide reveals the truth about:

  • Internet Trends & Mortgage Originations
    The Mortgage Bankers Association of America reveals some startling facts about the massive borrower reliance on the Internet during the lending process and why you need an e-marketing plan to stay ahead of your competitors.
  • The Power of Email Marketing
    Discover why e-marketing professionals have referred to it as "direct mail on steroids" and how you can use it to shatter past income performance records.
  • HTML Newsletters: Maximizing Email Performance
    Learn the advantages of using HTML vs. plain text messages and boost response rates using the newsletter format.
  • Push, Pull, and the Trust Cycle
    How much do you know about the 3 basic principals of e-marketing? What you don't know about e-marketing is keeping you from achieving greater success and income.
  • Building Award-Winning Customer Loyalty
    Price or Loyalty: Which are you really selling? Learn how to build a lifetime of outrageously loyal customers online. It's easier than you think.

The guide and e-marketing consulting services provided by AMI bring much needed e-marketing expertise to both individual loan officers and mortgage origination enterprises. The Mortgage Loan Originator's Tactical Guide to Intelligent e-Marketing Solutions is available free of charge at the web address shown below.

VISIT: http://www.originationpro.com/csonline.html

Call: (703) 725-3804


MortgageDaily.com
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Advanced Marketing, Inc.
Anthony S. Mills
703.478.3804
[email protected]
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