Wells CFO: Negative News Is Ad Driven
The chief financial officer of Wells Fargo & Co. suggested at an investor conference that behind some of the negative news coverage of his company is reliable ad sales.
Facebook Accused of Enabling Housing Discrimination
A complaint filed against Facebook alleges that the social media giant gives its housing-related advertisers control over who sees their ads -- leading to discrimination.
The Money Source Expanding Staffing, Servicing
A complete makeover planned at The Money Source Inc. will be accompanied by substantial expansion of its staffing and mortgage servicing portfolio.
TV Ad Seeks to Stop Mulvaney from Gutting CFPB
A television advertisement being run by a group that has the support of Sen. Elizabeth Warren (D-Massachusetts) seeks to stop the Trump administration from gutting the Consumer Financial Protection Bureau.
Advertising Options for Mortgage Loan Originators
Loan originators have multiple marketing services they can turn to for help in raising their profiles. One lender has hired an advertising firm, while another is warning veterans about unscrupulous lenders.
NAMB Seeks More Than Mortgage Brokers
The trade group that used to exclusively represent residential mortgage brokers when the market was much stronger is taking new steps to broaden its reach.
Mortgage Lead Generation Advances
Mortgage lead providers, which have become more prominent as easy refinance business has diminished, have recently launched new offerings and enhanced existing products.
Mortgage Marketing Moves Forward
Mortgage industry service providers are helping home lenders with their marketing and advertising. Meanwhile, two credit unions won marketing awards.
Nationstar Rebranding as Mr. Cooper
An overhaul of the corporate culture at Nationstar Mortgage LLC is now being capped off with a change to the corporate brand.
Developing Emotional Connection Pays Big Dividends
With all mortgage players effectively using technology to improve the customer experience, lenders need to develop an emotional connection to drive growth.