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Mortgage Advertising & Marketing News

Last Updated April 22, 2016 2:26 PM Central


Mortgage Firm Looks to Reverse Mortgages
One mortgage business is embracing a history of local art at its new location while looking to reverse mortgages for its future.

Nationstar's New Alter Ego
Nationstar Mortgage LLC has created a new identity: Mr. Cooper. The fresh brand is intended to help the company in its efforts to grow originations.

Report Highlights Growing HELOC Opportunities
As the pool of homeowners with available equity in their properties has expanded, so has the origination of home-secured credit lines.

Mortgage Firm Makes it to Super Bowl
Although there are several advertising campaigns running for multiple mortgage firms, one will be featured in the Super Bowl.

Mortgage Service Providers Team Up With Google
Two large mortgage service providers have teamed up with Google Inc. to generate business for their clients through a new service.

CFPB Provides Guidance on MSAs
The Consumer Financial Protection Bureau has provided guidance on the use of marketing services agreements -- which present substantial liability to residential lenders that utilize them.

Mortgage Marketing and Advertising Campaigns
Mortgage firms are utilizing a variety of marketing strategies to drum up business including advertising campaigns, professional sports partnerships and marketing systems.

Most Savvy Small Banks With Social Media
A ranking of community banks based on their social media prowess was topped by a financial institution in the Lone Star State.

Marketing Agreements Abandoned on RESPA Concerns
Concerns about recent regulatory interpretations of the Real Estate Settlement Procedures Act have prompted two lenders to abandon marketing services agreements.

Bi-Weekly Program Lands Servicer in Hot Water
Advertisements for a bi-weekly payment program that didn't deliver as promised have resulted in regulatory orders and millions of dollars in penalties against a payment processor and the servicing subsidiary of Fidelity National Financial Inc.


Social Media Mortgage News
Read about marketing and communicating on social media sites including Facebook, LinkedIn and Twitter.


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Howan Originators Generate Business
Loan originators generate new business through a range of sources including advertising, referrals and mortgage leads, according to the 2012 Loan Originator Survey. Originators spend a good chunk of their advertising dollars online. While social media is being aggressively woven into the marketing plans of many originators, hard results from the young medium are elusive.



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