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Current Mortgage Advertising Headlines
Last Updated Monday, April 07, 2014 01:22 PM Texas Time

Anti-Crapo Ads Aimed at Protecting GSE Shareholders
Negative advertisements targeting senators who support potential legislation to overhaul U.S. mortgage finance are designed to protect the interests of government-sponsored enterprise shareholders.

Survey Provides Insight Into Loan Originators
Most loan originators are happy with their current employers, and their reasons why vary. For those who are considering a change, recruiters should consider two factors.

Final Guidance Issued for Social Media
Final guidance for the use of social media by mortgage lenders and financial institutions acknowledges the value of the medium while discussing the risks and requirements for social media users.

Originators Get Some Promotional Help from FHFA
Mortgage loan originators are getting help generating new business from an unlikely source -- the regulator of Fannie Mae and Freddie Mac.

Mortgage Broker Hit With $7.5 Million Penalty
A mortgage broker that specializes in home loans for veterans has been hit with a $7.5 million penalty because of alleged illegal telephone calls and deceptive advertising.

Originators Expect Improved Business Despite Regulations
Despite the challenges from an upcoming wave of regulations, a plurality of mortgage loan originators expect their business to improve this year, according to a survey of loan officers.

Guidance for Advertising Online
Newly issued guidance tackles issues confronting online advertisers. Many of the requirements for online advertising are the same as for offline ads.

FHA Guidelines Tightening
As the Federal Housing Administration works to improve the health of its Mutual Mortgage Insurance Fund, several changes are being made to FHA underwriting guidelines. Loans with credit scores less than 620 and jumbo mortgages are impacted, as are advertisements to borrowers with prior foreclosures.

Proposed Social Media Guidance Issued
While there are many benefits to the use of social media, a host of risks exist for lenders and banks. Mortgage firms, in particular, need to ensure that their social media communications comply with existing laws and regulations. Federal financial regulators have issued proposed guidance for use of the medium.

Mortgage Advertising Regulations
Mortgage firms are subject to a host of rules and regulations when they place an advertisement. The requirements apply regardless of how the message is distributed. Social media presents its own set of advertising challenges.




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How Loan Originators Generate Business
Loan originators generate new business through a range of sources including advertising, referrals and mortgage leads, according to the 2012 Loan Originator Survey. Originators spend a good chunk of their advertising dollars online. While social media is being aggressively woven into the marketing plans of many originators, hard results from the young medium are elusive.

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