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Mortgage Advertising & Marketing News

Last Updated Thursday, October 30, 2014 01:38 PM Central


Refinance Marketing Picks Up
As interest rates on home loans have fallen below 4 percent, many mortgage firms are opening the marketing spigot to lure prospective refinance borrowers.

Mortgage Advertising Strategies
Mortgage firms are promoting their marketing messages through multiple channels including billboards, radio and television. One company announced plans to generate secure loan applications directly from social media.

Refinance Mortgage Leads Settlement
A company that generates refinance mortgage leads has settled charges that it misled loan prospects about the cost of the transactions.

Reverse Lender Accused of Misleading Advertising
A reverse mortgage lender has settled allegations that it used deceptive advertising in its direct mail marketing campaign.

FHA Reducing Risk on HECMs
The Federal Housing Administration is taking steps to address heightened risk from mortgagees that are pushing borrowers to take maximum draws on reverse mortgages as early as possible.

The LinkedIn Phenomenon
LinkedIn has turned into a powerful tool for the business world. And while there are many steps that can enhance its effectiveness, there are also practices that should be avoided.

Settlement Reached Over Deceptive Mortgage Ads
A home builder accused of deceiving prospective borrowers about the true cost of their residential loans has agreed to a settlement.

Mortgage Lead Firm Settles Deception Charges
A company that generates mortgage leads has settled allegations that it deceived prospective borrowers about the rates and products it was advertising.

Anti-Crapo Ads Aimed at Protecting GSE Shareholders
Negative advertisements targeting senators who support potential legislation to overhaul U.S. mortgage finance are designed to protect the interests of government-sponsored enterprise shareholders.

Survey Provides Insight Into Loan Originators
Most loan originators are happy with their current employers, and their reasons why vary. For those who are considering a change, recruiters should consider two factors.


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Howan Originators Generate Business
Loan originators generate new business through a range of sources including advertising, referrals and mortgage leads, according to the 2012 Loan Originator Survey. Originators spend a good chunk of their advertising dollars online. While social media is being aggressively woven into the marketing plans of many originators, hard results from the young medium are elusive.



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