Most Important Factors for Mortgage Shoppers
Among today's prospective mortgage shoppers, neither interest rates nor bank size were the most important factor used in deciding on which home lender to select.
Best Banks On Social Media
A trio of community banks have recently been recognized for their ability to be innovative in their utilization of social media platforms.
Mortgage Mad Men
Advertising and marketing for the home-lending industry has gone digital and promises to help mortgage sales people adhere to new regulations.
Mortgage Firm Looks to Reverse Mortgages
One mortgage business is embracing a history of local art at its new location while looking to reverse mortgages for its future.
Nationstar's New Alter Ego
Nationstar Mortgage LLC has created a new identity: Mr. Cooper. The fresh brand is intended to help the company in its efforts to grow originations.
Report Highlights Growing HELOC Opportunities
As the pool of homeowners with available equity in their properties has expanded, so has the origination of home-secured credit lines.
Mortgage Firm Makes it to Super Bowl
Although there are several advertising campaigns running for multiple mortgage firms, one will be featured in the Super Bowl.
Mortgage Service Providers Team Up With Google
Two large mortgage service providers have teamed up with Google Inc. to generate business for their clients through a new service.
CFPB Provides Guidance on MSAs
The Consumer Financial Protection Bureau has provided guidance on the use of marketing services agreements -- which present substantial liability to residential lenders that utilize them.
Mortgage Marketing and Advertising Campaigns
Mortgage firms are utilizing a variety of marketing strategies to drum up business including advertising campaigns, professional sports partnerships and marketing systems.