Mortgage Marketing Moves Forward
Mortgage industry service providers are helping home lenders with their marketing and advertising. Meanwhile, two credit unions won marketing awards.
Nationstar Rebranding as Mr. Cooper
An overhaul of the corporate culture at Nationstar Mortgage LLC is now being capped off with a change to the corporate brand.
Developing Emotional Connection Pays Big Dividends
With all mortgage players effectively using technology to improve the customer experience, lenders need to develop an emotional connection to drive growth.
3rd Credit Bureau Settlement in 3 Months
Another settlement reached with a credit bureau marks the third such action in as many months and the third of the big three credit repositories to settle.
Another Credit Bureau Settlement Reached
Just days after a settlement was disclosed by one provider of credit services, another settlement has been revealed with another credit services provider.
TransUnion Reaches Advertising Settlement
TransUnion has revealed that it has agreed to settle charges related to the marketing and sale of its consumer reports and credit scores.
Reverse Mortgage Firms Agree to Settlements
A trio of reverse mortgage companies has agreed to settle allegations that they misled prospective borrowers with deceptive advertising.
Most Important Factors for Mortgage Shoppers
Among today's prospective mortgage shoppers, neither interest rates nor bank size were the most important factor used in deciding on which home lender to select.
Best Banks On Social Media
A trio of community banks have recently been recognized for their ability to be innovative in their utilization of social media platforms.
Mortgage Mad Men
Advertising and marketing for the home-lending industry has gone digital and promises to help mortgage sales people adhere to new regulations.