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Current Mortgage Advertising Headlines
Last Updated Wednesday, January 04, 2012 11:17 AM Texas Time

Wells Agrees to Option ARM Settlement
Wells Fargo & Co. has reached a settlement with the state of Maryland over borrowers in payment-option adjustable-rate mortgages originated by two companies it previously acquired.

At issue were borrowers in negative-amortization option ARMs who allegedly were not told that their minimum payments weren't enough to cover the interest on their loans.

In addition to nearly $1 million in restitution, Wells has agreed to provide loan modifications to impacted borrowers using the federal loan modification program and its own proprietary modification program.
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Foreclosure Victims Wanted
A huge outreach campaign is being launched to identify victims of faulty foreclosures. The effort follows a direct-mail campaign to million of prospective victims.

Reverse Lender Formally Launches
For those seniors who feel it's their money and want it now, a new reverse mortgage lender is hitting the market.

5 Reverse Firms Ordered to Halt Lending in Mass.
The Commonwealth of Massachusetts has ordered five online firms that originate reverse mortgages to stop doing business in the state.

Wells Settles Deceptive Marketing Allegations
Wells Fargo & Co. has reached an agreement with the state of Connecticut over payment-option adjustable-rate mortgages it inherited with its acquisition of Wachovia Corp. It's the third recent settlement related to Wachovia mortgages.

First Option Mortgage Selects The Partnership as Advertising Agency of Record
First Option Mortgage, LLC selected The Partnership of Atlanta, Inc. as its new advertising, digital marketing and media agency of record.

New CA Unit to Tackle Lending Crimes
A new unit formed by California's attorney general will target issuers of mortgage-backed securities, mortgage advertisers and foreclosure consultants. The state hopes to prevent a repeat of the crisis that wiped out $0.6 trillion in wealth.

HUD Restricts Use of Logo
The Department of Housing and Urban Development has issued requirements that impact the use of government logos when advertising Federal Housing Administration programs.

Bill Would Cut TN Foreclosure Costs
A bill making its way through Tennessee's legislature would reduce the number of newspaper advertisements required for a foreclosure. Critics of the legislation say that it would eliminate one of the few remaining safeguards in the state's relatively simple foreclosure process.

Regional Lender to Go National
A national marketing firm has taken a piece of a California-based mortgage firm and plans to take the regional company nationwide. The transaction is expected to boost the lender's recruiting power.


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