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Mortgage Advertising & Marketing News

Last Updated September 15, 2015 3:56 PM Central

Mortgage Marketing and Advertising Campaigns
Mortgage firms are utilizing a variety of marketing strategies to drum up business including advertising campaigns, professional sports partnerships and marketing systems.

Most Savvy Small Banks With Social Media
A ranking of community banks based on their social media prowess was topped by a financial institution in the Lone Star State.

Marketing Agreements Abandoned on RESPA Concerns
Concerns about recent regulatory interpretations of the Real Estate Settlement Procedures Act have prompted two lenders to abandon marketing services agreements.

Bi-Weekly Program Lands Servicer in Hot Water
Advertisements for a bi-weekly payment program that didn't deliver as promised have resulted in regulatory orders and millions of dollars in penalties against a payment processor and the servicing subsidiary of Fidelity National Financial Inc.

Quicken Accused of Illegal VA Ads
Direct mail advertisements sent by Quicken Loans Inc. to veterans in the state of Washington allegedly violated state laws.

Borrowers Being Misled by Reverse Mortgage Ads
The results of a new study indicate that many prospective borrowers on reverse mortgages are being left with false impressions about the product.

Lender Fined for Deceptive Ads
Deceptive advertisements that violated the Truth in Lending Act and the Mortgage Acts and Practices Advertising Rule will cost a California company a quarter-million dollars.

CFPB Report IDs Mortgage Compliance Violations
A report from the Consumer Financial Protection Bureau identified several areas where mortgage firms are violating rules, regulations and laws.

Regulatory Actions Taken Against 3 Lenders
Allegations of false advertising through marketing pieces that appeared to be government-affiliated have landed three separate mortgage banking firms in hot water with federal regulators.

Refinance Marketing Picks Up
As interest rates on home loans have fallen below 4 percent, many mortgage firms are opening the marketing spigot to lure prospective refinance borrowers.

Social Media Mortgage News
Read about marketing and communicating on social media sites including Facebook, LinkedIn and Twitter.

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Howan Originators Generate Business
Loan originators generate new business through a range of sources including advertising, referrals and mortgage leads, according to the 2012 Loan Originator Survey. Originators spend a good chunk of their advertising dollars online. While social media is being aggressively woven into the marketing plans of many originators, hard results from the young medium are elusive.

Advertising Lawsuits 2007 to 2012

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