|Mortgage Firm Makes it to Super Bowl
Although there are several advertising campaigns running for multiple mortgage firms, one will be featured in the Super Bowl.
Mortgage Service Providers Team Up With Google
Two large mortgage service providers have teamed up with Google Inc. to generate business for their clients through a new service.
CFPB Provides Guidance on MSAs
The Consumer Financial Protection Bureau has provided guidance on the use of marketing services agreements -- which present substantial liability to residential lenders that utilize them.
Mortgage Marketing and Advertising Campaigns
Mortgage firms are utilizing a variety of marketing strategies to drum up business including advertising campaigns, professional sports partnerships and marketing systems.
Most Savvy Small Banks With Social Media
A ranking of community banks based on their social media prowess was topped by a financial institution in the Lone Star State.
Marketing Agreements Abandoned on RESPA Concerns
Concerns about recent regulatory interpretations of the Real Estate Settlement Procedures Act have prompted two lenders to abandon marketing services agreements.
Bi-Weekly Program Lands Servicer in Hot Water
Advertisements for a bi-weekly payment program that didn't deliver as promised have resulted in regulatory orders and millions of dollars in penalties against a payment processor and the servicing subsidiary of Fidelity National Financial Inc.
Quicken Accused of Illegal VA Ads
Direct mail advertisements sent by Quicken Loans Inc. to veterans in the state of Washington allegedly violated state laws.
Borrowers Being Misled by Reverse Mortgage Ads
The results of a new study indicate that many prospective borrowers on reverse mortgages are being left with false impressions about the product.
Lender Fined for Deceptive Ads
Deceptive advertisements that violated the Truth in Lending Act and the Mortgage Acts and Practices Advertising Rule will cost a California company a quarter-million dollars.