While many sports fans associate Ameriquest Mortgage Co. with baseball, the lender also wants to catch the attention of football fans.
The Orange, Calif., company announced today a deal with the National Football League where it will be the "Official Mortgage Company Sponsor of the NFL."
The agreement also calls for a presentation during the highly coveted half-time show at Super Bowl XXXIX. Ameriquest said the entertainment for the half-time show will be announced at a later date.
"We are excited to welcome Ameriquest to our family of partners," said NFL vice president Peter Murray in the announcement. "We both were pleased with the Kickoff event and look forward to expanding the partnership."
In July, the Texas Rangers Major League Baseball team named their stadium Ameriquest Field in a partnership with the company.