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Wholesaler Helps Brokers Generate Leads

Argent Mortgage looking for brokers promote sweepstakes

May 24, 2005

By MortgageDaily.com staff

A California wholesaler is offering to help its approved mortgage brokers generate loan prospects.

According to Argent Mortgage Co., it has added a new feature on its Web site, www.ArgentMortgage.com, that will help brokers develop leads.

Dubbed Argent Marketing Tools, the online resource includes "a unique lead generation program brokers can use to develop customized sweepstakes mailings to build customer loyalty, encourage referrals and generate qualified leads," the Irvine, Calif.-based nonconforming lender said in its announcement.

The tools were designed to help brokers create marketing materials such as postcards, flyers, letters, classified ads and e-mails, Argent said, and give "brokers access to more marketing services with greater discounts that now range from 20 to 75 percent off retail prices."

Argent is playing off of its sponsorship of The Argent Indy Car Grand Prix and America's Golf Championship, which is the focus of the sweepstakes. Winners, who will be selected at random from customers responding to the marketing materials, will win a trip to the events, the wholesaler said.

"Argent's The Big Sweeps allows brokers to improve their relationships with existing customers while generating new customer contacts in a cost-effective way," said Argent executive Jeff Gillis in the announcement. "At the same time, the high-profile prizes help brokers make a dramatic impression on their customers."

The company said that beyond the sweepstakes, the tools let brokers develop "targeted, results-oriented marketing materials that may be customized with marketing messages and a unique and professional design."

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