home subscribe advertise reprints e-mail help RSS about us LOG IN

Mortgage News

 

Mortgage News

HOT Topics

production

servicing

compliance

legal

fraud

secondary

jobs

appraisal

site map

www.loan-academy.com/
twitter linkedin
facebook google+
Search:

Mortgage News

News by Subject
Complete list of specialty news sections.

Purchase Subscription
Subscribe to MortgageDaily.com and get immediate access to all news, statistics and archives.

Mortgage Advertising
Reach mortgage executives, loan originators and other people tied to mortgage industry.

Consumer Mortgage News
Free mortgage news for prospective borrowers.

Mortgage Newsletter
Free e-mail newsletter with the latest headlines from MortgageDaily.com.

Mortgage News Reprints
Put entire MortgageDaily.com stories in your online or printed newsletter or publication.

Mortgage Feedget RSS code
Condensed MortgageDaily.com stories free on your Web site or for your RSS reader.

News Archives
Archive of MortgageDaily.com stories by month going back to 1999.

Press Releases
Reports and announcements from MortgageDaily.com.

Mortgage Statistics
Data and statistics for real estate finance.

Mortgage Directories
Directories of lenders, branch operators and mortgage service providers.

Mortgage Graphs
Directories of lenders, branch operators and mortgage service providers.

Mortgage Technology news
Technology news for originators, executives and servicers. Coverage of LOS systems, loan product and p r i c i n g engines and other technology offered to the mortgage industry.



Online Insight and Top 10 National Homebuilder Break New Ground Launching Online Home Finder Solution

Solution to Help Customers Find the Ideal Home While Providing Beazer Homes Real-Time Insights into Customer Preferences During the Home Buying Experience

ATLANTA--(BUSINESS WIRE)--Nov. 8, 2001-- In an era where customers are king and predicting customer needs in advance of costly product development is every CEO and marketers' dream, Online Insight, a provider of solutions that help companies understand, in real-time, the preferences, priorities and purchasing motivations of customers across multiple channels, is helping Beazer Homes meet customer expectations for new homes -- now and in the future.

Today, Online Insight rolls out its solutions via the Beazer Homes website, www.beazer.com. Through the Home Finder option, Beazer makes it easier for their homebuyers to locate homes that match their unique preferences for features such as location, community amenities, commute distance, price and others.

Online Insight, using proven conjoint analysis research methodologies, engages customers in a fun, easy-to-use dialog that guides them through the trade-offs inherent when buying a new home. For example, is lot size more important than square footage of the home? Is having access to a community swimming pool just as important as finding a location that is 10 miles or less to the office? Or, above all others, is price the number one priority? Once preferences are measured, customers are provided a list of homes that best fit their needs. From here, customers can view details of each home individually or compare features in a side-by-side comparison analysis.

The end result for the customer is an interactive process to express their individual preferences, learn of available homes and with a high degree of confidence, find the home that best meets their needs in the most efficient timeframe.

The deployment of the Home Finder solution targets customers who are looking for a home in one of Beazer's major markets. The 21 markets are Atlanta, Charleston, Charlotte, Columbia, SC, Dallas, Denver, Fort Myers, Greenville, SC, Houston, Jacksonville, Las Vegas, Maryland, Nashville, New Jersey, Northern California, Northern Virginia, Orlando, Phoenix, Raleigh, Southern California and Tampa.

Prior to today's launch, a pilot program was developed and tested in Charlotte to measure whether or not customers would find the solution helpful. The results reinforce what Beazer and Online Insight predicted: high customer acceptance; a positive, engaging customer experience; and the delivery of information that customers find valuable when finding the right home.

Pilot statistics included:

  • 92% of customers said the solution provided a better home buying experience;
  • 87% of customers said the solution made it easier for them to find the best home for them;
  • 80% of customers said they would most likely follow the recommendations provided.

Ian McCarthy, president and chief executive officer at Beazer Homes said, ``The launch of the Online Insight solution is unprecedented in our industry. We will be able to engage our customers with a personalized tool that takes them through a simplified search process to determine their ideal home - effectively an online selling agent.''

``We are extremely excited to be working with Beazer Homes,'' said Gregg Mahoney, president and chief executive officer at Online Insight. ``As a recognized leader in the home building community, they understand the value of providing customers the product they want at the time they want to buy it.''

MortgageDaily.com
About Online Insight, Inc.
Online Insight, Inc. is the only provider of solutions that enable companies to understand, in real-time, the preferences, priorities and purchasing motivations of customers across multiple channels. Online Insight's solutions are a strategic extension to operational CRM implementations or best of breed point solutions, providing the crucial link to real-time customer collaboration. Ideal for complex selling environments, the company's solutions generate intelligence in three key areas: customer preference analysis, market segmentation and product simulations, delivering outcomes that increase sales by building and sustaining customer loyalty. Customer and partner alliances include Accenture, Wells Fargo, Wachovia, BB&T, Etrade, Millennium Chemicals, WestWayne, Net Bank and ProAct Technologies. For more information, call 770-508-1440 or visit www.onlineinsight.com.

About Beazer Homes USA, Inc.
Beazer Homes USA, Inc., based in Atlanta, Georgia, is one of the country's ten largest single-family homebuilders with operations in Arizona, California, Colorado, Florida, Georgia, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas and Virginia. Beazer Homes also provides mortgage origination, title and insurance services to its homebuyers. For more information, visit www.beazer.com.

Contact:
Online Insight, Inc.
Tracy H. McAllister
770.508.1466
[email protected]

hosted by USANow.net

SUBSCRIBERS: Edit Subscription | Subscription Help | or call 214.521.1300

Subscribe Contact Us Site Map

Copyright © 2017 Mortgage Daily, D a l l a s
Subsribers Only:

AMC directory

ARM indexes

mortgage company directory

mortgage regulations

net branch directory

p r i c i n g engine directory

wholesale lender directory

More Mortgage News Resources (full site map):

advertising news

appraisal news

bank news

biggest lenders

commercial mortgage news

corporate mortgage news

credit news

FHA news

financial regulation news

foreclosure news

GSE news

jumbo mortgage news

interest rates

loan modification news

loan originator survey

LOS Newsletter

MBS

mortgage associations

mortgage-backed securities

mortgage books

mortgage brokers

mortgage compliance

mortgage conferences

mortgage directories

mortgage education

mortgage employment

mortgage employment index

mortgage executives

mortgage fraud

mortgage fraud blog

mortgage fraud local news

Mortgage Fraud Index

Mortgage Graveyard

mortgage insurance news

mortgage lawsuits

mortgage leads

mortgage lender ranking

mortgage licenses

mortgage litigation

Mortgage Litigation Index

Mortgage Market Index

mortgage mergers

mortgage news

mortgage politics

mortgage press releases

mortgage production

mortgage public relations

mortgage rates

mortgage servicing

mortgage statistics

mortgage technology

mortgage video

mortgage Webinars

net branch

net branch directory

nonprime news

origination news

originator tools

real estate news

refinance news

reverse mortgage news

secondary marketing

social media

servicing news

subprime news

wholesale lenders