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Outlook Determines Success

Book review: Little Gold Book of Yes

April 24, 2007

By PAULA PARISOT


photo of Paula Parisot
Paula Parisot

The real answer to success can be found in the attitude of the one who is looking for it, according to a new book written by a best-selling author.

Jeffrey Gitomer's Little Gold Book of YES! Attitude: How to Find, Build, and Keep a YES! Attitude for a Lifetime of Success redefines what a positive mental attitude should be.

Success in any area of a person's life requires that a person begin every task with a positive attitude, the 199-page hardcover book says. "Attitude is everything and attitude is the foundation for everything."

And when it comes to sales, the philosophy is no different, Gitomer writes. "The science of serving and selling in business has nothing to do with nuclear physics or brain surgery," he says.

"It's about asking questions, helping others, and believing in yourself, your product, and your company," he explains. "It's about establishing long-term relationships and having fun. It's all fundamentals."

Maintaining a positive attitude takes practice but it can become a learned behavior, and there is a formula that can help one achieve a YES! Attitude, Gitomer says.

"I guarantee it will work, but you must believe in yourself, be willing to rededicate yourself, and be willing to substitute the negative things you do, for the positive actions you must take to achieve it."

First things first, decide if a positive attitude is worth it and know that it might take as long as a year to develop a new thought pattern, Gitomer says.

Surrounding oneself with successful people, positive environments and mental affirmations are required. If the current environment isn't conducive to those requirements, he says, then create one.

Avoid the negatives like the plague. "Get rid of negative people in your life," he advises. "They waste your time and bring you down. If you can't get rid of them (like a spouse or a boss), reduce your time with them."

review and buy book

Other negative influences include idiots, the local news and violence on TV and in movies. Negative energy such as this zaps creativity, he says. Time spent on those types of negative activities is better served by reading or listening to positive or productive materials.

Spend time wisely by reading trade journals, sales books, customer's literature, listening to self-help CDs, or explore and learn how to master the Internet, Gitomer says.

"Immerse yourself in positive attitude thoughts, words, people, and actions every day, and a positive attitude will be yours. I promise."


Paula Parisot is a MortgageDaily.com feature reporter and a blogger at CloserBlog.com who has also worked in the mortgage industry.

e-mail Paula at: [email protected]


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