Scott Tucker

A subprime mortgage broker recently won an award for his direct marketing. Chicago broker Scott Tucker was selected among 110 entrants from dozens of industries as the winner of the 2006 Glazer-Kennedy Inner Circle Marketer of the Year award at the Chicago 2006 Moneymaking Superconference. Bill Glazer, president of the direct marketing advocacy organization, said 520 conference participants were given background information on six finalists for marketer of the year. The six finalists then gave a twenty-minute presentation before the final ballots were cast. Tucker, who developed a highly-praised direct-marketing program for mortgage brokers, was declared the winner.

Aside from the recognition, Tucker said he won a trip to Orlando and a half-day consult from sales and marketing trainers; Dan Kennedy, author of the No B.S. series of sales and marketing books; Bill Glazer; and "The Rich Jerk," Yanik Silver.

Tucker, 33, said his 2005 income from originating subprime loans was $731,000 -- earned while working part-time with one part-time assistant.

"I very rarely take a yield spread premium," he explained. "I charge everything on the front."

Concentrating on the subprime refinance niche market, Tucker, who touts the program at www.MortgageMarketingGenius.com, said he uses direct marketing techniques such as Google Adwords and direct mail.

Tucker said he began originating in 1998 after earning a BA in Business Administration and serving in the U.S. Navy. Now along with originating, he coaches other brokers and holds the Tucker Mastermind meeting every spring and fall.

His direct marketing techniques have also been featured in four of Kennedy's No B.S. books, he said.

Colleague and conference attendee Mike Miget, a St. Louis, Miss.-based mortgage broker said he wasn't surprised that Tucker won the award. "When it comes to marketing, he's about the best there is in our industry."