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Hard Money Lender Sees "Fantastic" Ad Responses

Carnell Investments advertises at MortgageDaily.com

June 5, 2001

IRVING, Texas -- Carnell Investments, a national hard money lender for residential and commercial properties, has received a phenomenal number of inquiries from mortgage brokers responding to its advertising campaign at MortgageDaily.com. The campaign began in mid-May.

In a letter to MortgageDaily.com, Greg Carnell, President of the San Luis Obispo, California lender, said "the broker activity has been great. The amount of calls and the quality of the deals has been fantastic."

MortgageDaily.com provides free mortgage news to the mortgage industry. Advertising mediums include email sponsorships, banner advertisements and interactive text advertisements. Carnell's campaign used a combination of all three.

Mr. Carnell went on to say, "I rank your site at the top for quality leads. The brokers are very professional and the leads are strong."


About MortgageDaily.com

MortgageDaily.com was registered with Internic in 1998 and went live in 1999. During May, more than sixteen-thousand user sessions were logged at MortgageDaily.com. The site provides free mortgage industry news to mortgage and real estate professionals and is organized into seven primary mortgage news categories including mortgage news headlines; subprime mortgage news; mortgage technology news; government sponsored enterprise news; FHA / VA / HUD news; commercial mortgage news; and real estate news. Other useful pages include the directory of publicly traded mortgage-related companies, national list of local newspaper web sites, bond market commentary and an online mortgage bookstore. While its own produced content has been increasing, MortgageDaily.com also directs users to competing news sites if those sites provide a valuable news story about some aspect of the mortgage industry. All of this is currently done with no subscriber fees to users. The site is constantly evolving and forming alliances & relationships with other prominent mortgage industry players. MortgageDaily.com is located in Las Colinas, a futuristic area in Dallas, Texas, where skyscrapers meet canals and lakes. Details about advertising can be found at www.MortgageDaily.com/advertise.html

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