In fact, the Scottsdale Convention and Visitors Bureau is using Obele's Western character "Walker" in their new ad campaign touting Scottsdale as a thrilling destination for business gatherings.
The Visitors Bureau's Director of Marketing Lauren Kapinos said the overall gist of the campaign is to increase awareness of the adventurous activities offered to tourists in Scottsdale including the desert jeep tour with "Walker" at the wheel.
"He lives and breathes the desert," Kapinos explained. "And to go out on a jeep tour with "Walker" is really a phenomenal way to experience the Sonoran desert."
Aside from educating tourists on desert plant life Obele said he is currently closing between $500,000 to $700,000 a month with an average loan amount of $175,000, thanks to past customers. "I think my niche in this business is in building up a clientele through excellent customer service," he stated. "Ninety-eight percent of my clients come from customer referrals."
As much as he enjoys playing cowboy he says he'll keep his day job. "I like it here," he said of Northsight. "It's a great place to be."
Obele added with a laugh, "I've went from setting down my gun belt and hat to setting down my calculator and pen."