With rates going up, the question often arises; What can I do to make sure I succeed in what looks to be a more difficult selling environment?
Success Strategies for Rising Rates
Some loan program thrive in higher rate environment
May 25, 2004
By DAVE HERSHMAN
Success is not an accident. It is always accompanied by a plan. There are many aspects of this plan that will help determine whether you will be successful as rates go up. Not the least important of these is focusing upon areas that are more likely to thrive in higher rate environments. Not every area of origination goes south every time rates go up.
While refinances are already dropping, the real estate market is likely to stay strong. A large move in the purchase market would be 10% to 20% downward. The refinance market can plummet by 60% or more overnight. You are part of the real estate industry at all times and cannot afford to ignore purchases. The key is learning how to deliver value to this market segment. Many loan officers feel they can ignore purchases -- but not only are purchases anywhere from 30.% to 70% of the overall market (depending upon how strong refinances are) -- they are the bastion of our industry.
As rates go up, a larger portion of the mortgage market will turn to adjustable rate mortgages. Those considering adjustables will opt for more short-term adjustables (say a 3/1 instead of a 5/1). Indeed, the Mortgage Bankers Association has already reported the highest market share for ARMs in the past 10 years. Don't be surprised to see ARMs soar past more than half of the loans we produce if rates continue to rise. This is one reason the real estate market may not be as adversely affected as expected by rising rates. Purchasers just simply finance their purchases with adjustables -- keeping their monthly payment the same as before rates went up. Never will this concept be more true than now with interest-only mortgages being so popular.
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When rates go up -- the mortgages written at higher rates will be utilized on the average for a shorter period of time. This is another reason why adjustables make more sense as rates rise. In addition, consumers should invest less money obtaining these loans. This is interesting because it flies in the face of human nature -- when rates go up -- many use points to buy the rate down. But if the loan does not last very long -- this money invested will be wasted.
Higher rates affect the levels on the "A" credit loan market more profoundly than they do subprime loans. When someone needs to consolidate debts -- the short-term pain is great and they need to act quickly regardless of present rate environment. Of course, more of these homeowners will chose adjustable rate mortgages. Experts have predicted that the subprime market will represent the strongest sector of the mortgage market in the next two years.
If you are setting out a plan, it should revolve around the targets that are more likely to be productive in today's economic environment. A few words of caution, however. One thing I can always say about this industry is that it will change -- and in ways we do not expect. So don't be surprised if rates move in the opposite direction as expected. Therefore, your plan must be one that will fit in the long run. If it takes too long to change directions, you will be left holding the bag. If it helps you when rates move up, but you have to completely start over when the next trend takes place -- you will be on the proverbial treadmill. A strong and diverse marketing plan will help you get off the treadmill.