Online mortgage leads have been integrated into Ellie Mae's loan origination system.
The mortgage technology giant will provide its network of 130,000 mortgage brokers online mortgage leads, according to an announcement from its partner in the deal, Kirkland, Wash.-based HouseValues Inc.
The loan leads will be available through Ellie's Encompass Mortgage Automation System.
"Through a survey we conducted in 2005, we know that lead quality and the availability of high-quality loan prospects is a major issue among mortgage brokers nationwide," Ellie executive Richard Fienberg said in the statement.
The alliance with HouseValues enables Dublin, Calif.-based Ellie to deliver "high-quality leads serviced by mortgage brokers looking to gain a critical advantage in the growing online mortgage business," a HouseValues executive said in the announcement.