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Service Helps Originators Generate Mortgage Leads

Fidelity launches NeighborhoodHomeSales.com

March 22, 2006

By MortgageDaily.com staff

Fidelity National Real Estate Solutions is using its national database of property records to help loan originators develop their own mortgage leads.

NeighborhoodHomeSales.com is a new leads tool powered by Fidelity's proprietary property ownership database containing more than 120 million real property records nationwide, Fidelity announced Tuesday.

The service allows mortgage professionals to put a home evaluation link on their existing Web site or a stand-alone site that provides prospective borrowers with instant home evaluations. The resulting lead is then generated for the lender, the Jacksonville, Fla.-based company reported.

By adding the service to their personal or company-branded Web sites, loan originators and mortgage brokers can increase their traffic in lieu of purchasing leads from other sources, Fidelity said.

"Spending marketing resources enhancing traffic to personal Web sites is a far better return than purchasing leads from other national providers," said Jim Guy, Fidelity senior vice president for lead generation solutions, in the announcement. "Our goal is to leverage our technology to increase revenue and bottom line savings for real estate professionals."

Leads from NeighborhoodHomeSales may be automatically populated into Fidelity's ManagementCenter Standard for Agents system, which can prearrange automated e-mail campaigns that periodically contact prospects. Real estate agents also utilizing the service are able to share leads with their mortgage partner, Fidelity said.

The service reportedly costs $21.95 per month with a $199.00 set up fee.

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