The 2011 Loan Originator Survey included 50 questions posed to the nation's top-producing mortgage loan originators.

Their answers offer an exclusive look into how the members of this exclusive club maintain their top-tier performance.

By peering into their world, loan originators and sales managers can learn how to improve their own results.

Purchase an expanded version of the 2011 Loan Originator Survey that includes the specific answers to the 50 questions by participants in the survey for just $499.

Your purchase includes a one-year MortgageDaily.com news subscription.

Just complete this form and fax it to 214.853.4245:
www.MortgageDaily.com/forms/2011LOSurveyDataOrder.pdf

A PDF copy of the expanded report will be e-mailed to you within one business day of your purchase.

Question 1: What type of firm do you work for?

Question 2: In what state(s) do you originate?

Question 3: How many MLOs does your firm employ?

Question 4: What was your firm's total retail mortgage loan volume in 2010?

Question 5: Production by Total Units and Dollar Value?

Question 6: Purchase / Refinance share?

Question 7: Fannie/Freddie% / Jumbo% / Non-prime%?

Question 8: Do you have an assistant who reports directly to you?

Question 9: If you have an assistant, how is his/her pay structured?

Question 10: If you have an assistant, how are the employment costs of your assistant allocated?

Question 11: Do you have a loan processor who reports directly to you?

Question 12: Do you have other MLOs who report directly to you?

Question 13: If you have other MLOs reporting to you, do your volume numbers include applications taken by them?

Question 14: On average, how many hours per week do you work?

Question 15: What share of your time do you allocate towards customer/prospect and referral source networking / financial/product knowledge & information / in-process loan pipeline activities / administrative activities

Question 16: Which share of your business is from past closed customer referrals and repeats / referral partner leads / company provided leads / other personal/niche marketing

Question 17: What types of marketing do you do and how effective is it?

Question 18: Does your company provide you with a web page or site?

Question 19: Do you have a personal website you use for business?

Question 20: What social media outlets do you use in your customer acquisition activities?

Question 21: How effective is social media in producing business opportunities for you?

Question 22: Do you use video to communicate with clients and prospects?

Question 23: Do you purchase mortgage leads?

Question 24: If yes, how much do you pay per lead?

Question 25: Do you have a smartphone?

Question 26: If yes, please check all those that apply to your smartphone usage. / interest rate information. / monitor financial news and markets. / check email. / text with clients and referral sources.

Question 27: Do you have an iPad or another tablet device?

Question 28: If yes, please check all those that apply to your iPad or tablet usage.

Question 29: Would you like to be able to access/read mortgage related content on your smartphone or tablet?

Question 30: Which trade news publications (either print or electronic) do you subscribe to/read?

Question 31: What trade groups do you belong to?

Question 32: What mortgage lead companies do you use?

Question 33: When needed, how do you search for other real estate service providers companies such as title insurance, home inspection and insurance agents? (Please check all that apply.)

Question 34: As a loan originator, what is the most important criteria in choosing a title insurance vendor?

Question 35: How is the appraisal vendor chosen for your loans?

Question 36: Who is your top wholesale or correspondent lender?

Question 37: What other customer-facing interaction tools do you use?

Question 38: What other services do you use?

Question 39: Which pricing engine do you use?

Question 40: What Loan Origination Software (LOS) do you use?

Question 41: What Customer Relationship Management (CRM) system do you use?

Question 42: What attributes of your CRM have you used to become successful?

Question 43: In what areas do you use business intelligence / metrics?

Question 44: Which processes do you automate through use of technology?

Question 45: How important is customer satisfaction to your overall success?

Question 46: Does your company survey customer satisfaction?

Question 47: Do customer satisfaction results impact your compensation program?

Question 48: What, in your opinion, are the most important influences on customer satisfaction?

Question 49: What are you most concerned about currently on a regulatory or compliance level? Take all the room you need.

Question 50: How long have you been a MLO?

Question 51: What was your annual income from originating during 2010?

Question 52: What is your age?

Question 53: What is your gender?

Question 54: What is your level of education?