|
|
Mortgage
Leads
sales books
| sales
news & stories |make
lead news your home page | purchase
ad
Mortgage loan leads for originators, brokers and
loan officers. News
about loan lead companies and mortgage lead generation
techniques. |
|
Mortgage Lead News
|
| Last
Updated |
Monday, February 08, 2010 |
11:41 AM |
Texas
Time |
|
Tree.com is attacking an anticipated decline in refinance volume with an increase in originator capacity. Two more firms announced their participation in Google's mortgage lead service, and lead companies are fine-tuning their Internet technology for maximum traffic and conversion rates -- while others are offering free resources to generate prospects.
Tree.com said in its 2010 guidance statement that it expects national consumer refinance activity to be lower, which hurt revenue from both LendingTree Loans and the Lending Exchange.
But the company hopes to capture more loan volume by increasing loan officer capacity and using lower consumer volume to maximize pricing opportunities. It anticipates revenues will rise around 5 percent during 2010 from last year -- an estimated range of $227 million to $237 million.
|
Price and manage leads accurately
- Get to online leads first with instant live rate quotes
- Manage & distribute leads with a lead management solution
- Send personalized email campaigns with Mortech's Marksman
www.mortech-inc.com
|
Quarterly originations at LendingTree Loans edged higher and were up 30 percent from a year ago. Earnings from loan production now exceed earnings from its lead generation unit even though the average loan amount at the lead unit is up more than a third.
|
Two loan pricing firms have aligned with Google Inc. to provide loan quotes to prospective borrowers who utilize search engines to find mortgage lenders.
|
Among next year's biggest issues are skin-in-the-game proposals, regulatory compliance and cloud computing -- according to one mortgage technology provider. Google's entry into mortgage lead generation is also expected to have a big impact.
|
Mortech Inc. is enabling real estate-related Web sites to earn revenues by generating mortgage leads tied to its pricing engine.
|
Several recent offerings promise increased quality, quantity and return on mortgage leads, while two lead firms hope new owners will enhance their business. But one former lead generation operator -- who charged originators around $20 for each loan lead -- has been convicted for peddling worthless data.
|
The parent of mortgage lead provider LendingTree has scored a warehouse line for its origination unit.
|
Google has launched a mortgage lead generation service.
|
As pricing engines are integrated with loan origination systems and point-of-sale systems, they are being packed with compliance and mortgage lead management offerings. Recent updates to product and pricing engines also address secondary market objectives.
|
Just three weeks after filing a lawsuit over a deal between Google and Mortech Inc., LendingTree LLC is backing away.
|
complete
archive of mortgage lead stories
|
