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Mortgage Leads

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Mortgage loan leads for originators, brokers and loan officers. News
about loan lead companies and mortgage lead generation techniques.

Mortgage Lead News

Last Updated Monday, February 08, 2010 11:41 AM Texas Time

The Mortgage Leads Ledger

Tree.com is attacking an anticipated decline in refinance volume with an increase in originator capacity. Two more firms announced their participation in Google's mortgage lead service, and lead companies are fine-tuning their Internet technology for maximum traffic and conversion rates -- while others are offering free resources to generate prospects.

Tree.com said in its 2010 guidance statement that it expects national consumer refinance activity to be lower, which hurt revenue from both LendingTree Loans and the Lending Exchange.

But the company hopes to capture more loan volume by increasing loan officer capacity and using lower consumer volume to maximize pricing opportunities. It anticipates revenues will rise around 5 percent during 2010 from last year -- an estimated range of $227 million to $237 million.

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LendingTree Production Earnings Overtake Leads

Quarterly originations at LendingTree Loans edged higher and were up 30 percent from a year ago. Earnings from loan production now exceed earnings from its lead generation unit even though the average loan amount at the lead unit is up more than a third.

Google Launches Loan Comparison Service

Two loan pricing firms have aligned with Google Inc. to provide loan quotes to prospective borrowers who utilize search engines to find mortgage lenders.

Biggest Issues in 2010

Among next year's biggest issues are skin-in-the-game proposals, regulatory compliance and cloud computing -- according to one mortgage technology provider. Google's entry into mortgage lead generation is also expected to have a big impact.

Mortgage Leads Enhanced With Live Pricing

Mortech Inc. is enabling real estate-related Web sites to earn revenues by generating mortgage leads tied to its pricing engine.

Mortgage Leads and More

Several recent offerings promise increased quality, quantity and return on mortgage leads, while two lead firms hope new owners will enhance their business. But one former lead generation operator -- who charged originators around $20 for each loan lead -- has been convicted for peddling worthless data.

New Warehouse Line for LendingTree Origination Unit

The parent of mortgage lead provider LendingTree has scored a warehouse line for its origination unit.

Google Selling Mortgage Leads

Google has launched a mortgage lead generation service.

Pricing Engines Enhance Offerings

As pricing engines are integrated with loan origination systems and point-of-sale systems, they are being packed with compliance and mortgage lead management offerings. Recent updates to product and pricing engines also address secondary market objectives.

LendingTree Drops Lawsuit

Just three weeks after filing a lawsuit over a deal between Google and Mortech Inc., LendingTree LLC is backing away.


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Mortgage Leads
Loan leads for originators, brokers and loan officers. News about lead companies that provide exclusive refinance leads. Stories about mortgage lead generation techniques.


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