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Mortgage Lead News
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| Last
Updated |
Thursday, May 08, 2008 |
08:47 AM |
Texas
Time |
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Research and technology are increasingly being used to boost mortgage lead generation results and conversions. One report found the best results from trigger leads can be obtained between one and two weeks after the trigger date.
iLeads.com said it has incorporated title data from First American CoreLogic into its mortgage leads.
The added information helps originators overcome the difficulty of qualifying borrowers who may not accurately know their home value or mortgage details.
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LendingTree filed a fraud lawsuit against several individuals and companies over stolen lead data.
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As a growing number of mortgage lead services target prospects for loans insured by the Federal Housing Administration, several companies are touting how they can help mortgage originators turn more leads into loans.
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One company is offering to pay $500 for dead files, another is selling text message customer relationship management, and a third is targeting government-insured loan prospects. Meanwhile, a lead generation conference is being held in Las Vegas early next month.
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Fewer mortgage-related companies were among the 10 biggest online advertisers last month. Mortgage lead generation spending was down 20 percent.
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Mortgage lead companies are using blogs, free leads and property-specific promotions to generate and sell loan leads. One recent offering focuses on prospects who qualify for recently raised loan limits.
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Activity on mortgage leads for government-insured mortgages is surging. Meanwhile, a Texas-based lead generator claims more than $1 billion in loans have been funded from its leads in just over a year, and a Pennsylvania-based company is selling a service it says eliminates the need to buy mortgage leads.
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Mortgage lenders are disappearing from the ranks of the biggest Internet advertisers. But spending by mortgage lead generators and their parent companies is keeping them placed prominently on the list.
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FHA mortgage leads and warm leads are among the latest offering touted by lead generation companies. Meanwhile, one major lead generator had a quarterly charge of nearly $500 million.
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Mortgage companies are improving originations and closings through self generated leads, credit reporting services that can determine automated underwriting conditions and pricing engines that generate credit reports.
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Two mortgage lead generation companies are targeting buyers of reverse mortgage leads while another is capitalizing on interest rate resets. Originators in the Sunshine State now have a source to sell dead leads to.
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