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Mortgage loan leads for originators, brokers and
loan officers. News
about loan lead companies and mortgage lead generation
techniques.
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Mortgage Lead News
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| Last
Updated |
Sunday, January 29, 2012 |
06:24 PM |
Texas
Time |
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In addition to residential mortgage leads, loan originators now have access to leads for commercial mortgages, loan modifications and the federal refinance program. One lead generation firm recently started offering exclusive leads and a lead-scoring engine, while another is guaranteeing quoted rates for prospective borrowers. Two other lead firms recently merged.
A toolkit for the enhanced Home Affordable Refinance Program was released last month by Leads360 in anticipation of elevated refinance activity. Leads360 President and Chief Executive Officer Nick Hedges predicted in an announcement that HARP 2.0 "will generate a welcome spike for the mortgage industry."
Leads360 HARP 2.0 Toolkit uses three tools to help originators exploit the estimated 1 million estimated borrowers who are eligible for the program.
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Despite its planned exit from mortgage originations, LendingTree LLC has increased its warehouse lending capacity. It the second time that the company has recently scored a new line.
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A settlement has been reached between LendingTree and South Carolina officials over allegations that the Charlotte, N.C.-based company brokered loans without the proper disclosures.
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Banks, service providers and a lead company are among the companies that have been cutting back on staffing -- many because of plant closings. Some of the recent layoffs are the result of business closings. A good portion of the job cuts are concentrated in California and Florida.
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A former financial analyst for Countrywide Financial Corp. has been sentenced to hard time in prison.
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Several dozen mortgage jobs are being eliminated at a LendingTree.com office in Indiana. The layoffs come as the company closes offices in three states.
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Prospective borrowers who are out touring open houses -- armed only with their wireless devices and a new iPhone application -- can now access pricing engines, mortgage calculators and competing lenders.
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The king of mortgage leads is getting out of the loan origination business. The buyer has been in the home-loan business before.
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Six defendants have been accused in a federal lawsuit of brazenly stealing detailed information on more than 2,000 customers from their former bank employer and starting a competing origination unit. Among the defendants are a former vice president and a former assistant vice president.
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A common theme in recent marketing by mortgage lead services is the improvement of conversion rates. Several service providers are offering diverse systems and novel ideas to do just that. Meanwhile, a recent report says consumers are migrating to lead-generating Web sites that increase their control of the process.
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