Mortgage Leads

Mortgage Lead News

LendingTree Model Stressed

Fresh off an initial public offering, LendingTree LLC's parent said its business model is strained as business is limited to only conforming conventional loans or mortgages insured by the Federal Housing Administration.

Third-quarter closings were 23,500 units for $3.5 billion, earnings data from the mortgage lead generator's parent Tree.com Inc. indicated.

Volume was down from 46,900 units for $5.7 billion during the third-quarter 2007.

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University of Mortgage Leads

One new lead service delivers live telephone calls and only charges for the lead if the call lasts more than 30 seconds. Other advancements in mortgage lead generation include guaranteed mortgage leads and a letter campaign for self-generated leads.

International Lead Service said last month that it launched a branded product designed to originate sales leads for seven targeted industries including mortgage loan modifications.

Live telephone leads are generated through an ad campaign, at which point lead buyers have 30 seconds or more to gauge customer interest and determine whether to proceed.

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Several S.C. Lawsuits Filed Against LendingTree

The number of South Carolina Circuit Solicitors who have sued LendingTree Inc. now totals nine. The latest action focuses on the mortgage lead generator's violations of mortgage broker rules and fee disclosure requirements.

Illegal Mortgage Leads

For two years, an executive of a Countrywide Financial Corp. unit was successfully operating a mortgage leads business using data he stole from the company. He downloaded the records of 20,000 borrowers each week -- until he was caught.

Reverse Lender is Success Story A Florida-based reverse mortgage lender is boosting its warehouse lines, growing its originations and adding employees. An in-house mortgage lead generation system is credited with much of the firm's success.

Mortgage Leads Times

The latest mortgage lead offerings include FHA trigger leads and loan modification leads. Among advancements in mortgage leads is system that promises to convert dead leads into funded loans for $100 each. Other loan lead activity includes a lead powerhouse that has launched as a publicly traded independent firm and lawsuits against two firms that use telephone calls to generate loan prospects.

LendingTree Settles Lawsuit

LendingTree LLC has settled a four-year-old lawsuit in which it was accused of the unauthorized use of technology from another company for its online exchange between borrower and lenders.

Negative Amortization Leads

Borrowers with negative amortization mortgages are the target of a new offering.

Mortgage Leads Trends

As one of the biggest mortgage lead generation companies loses more than $150 million, government loan leads are rising to prominence. Meanwhile, a new report discusses how the business of mortgage leads is evolving.

Mortgage Leads Insight

A new lead analysis service helps originators determine which leads are most likely to convert to closed loans, while another offering promises to increase self-generated leads. A settlement between the government and two lead companies centered on how the companies advertised their services.

Science of Mortgage Leads

A reverse mortgage lead generation company is now demanding that its customers to sign an agreement requiring them to follow a strict set of sales practices. A new offering from another loan lead firm enables originators to identify competitors who close loans on leads that they purchased but didn't close.

LendingTree Faces Class Action Over Data Breach

LendingTree LLC, which recently disclosed that former employees helped a number of mortgage companies steal the personal information of loan prospects, is now facing a class-action lawsuit over the data breach.