| MortgageDaily Traffic Up 558% Past 12 Months
IRVING, TX (July 6, 2001) MortgageDaily.com announced today that traffic during June exceeded sixteen-thousand unique user sessions, up from less than three thousand during August 2000. Traffic growth during the past year has been dramatic and consistent.
Sam Garcia, General Manager, attributed the traffic growth to improved content & archiving, promotional & marketing activity and the growth of the Internet itself. "As the Internet becomes the primary medium for mortgage news, users searching for mortgage news sites are finding the information they want at MortgageDaily.com," Mr. Garcia said. "Because there is so much information out there, users don't have the time to sift through every story containing the word 'mortgage', which can be as many as several hundred daily. We do all the scanning for them, acting as sort of a 'mortgage news search engine'."
Page views for June, excluding pages hosted by application service providers (ASP), were almost 37,000 pages. "Because advertising revenues are based on the number of times an advertiser's ad comes up on, the page view growth is a critical aspect of our activity. Factoring in our page views on ASP servers only improves our reported numbers," Mr. Garcia added.
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About MortgageDaily.com
MortgageDaily.com was registered with Internic in 1998 and went live in 1999. The site provides free mortgage industry news to mortgage and real estate professionals and is organized into seven primary mortgage news categories including mortgage news headlines; subprime mortgage news; mortgage technology news; government sponsored enterprise news; FHA / VA / HUD news; commercial mortgage news; and real estate news. Other useful pages include the directory of publicly traded mortgage-related companies, national list of local newspaper web sites, bond market commentary and an online mortgage bookstore. While its own produced content has been increasing, MortgageDaily.com also directs users to competing news sites if those sites provide a valuable news story about some aspect of the mortgage industry. All of this is currently done with no subscriber fees to users. The site is constantly evolving and forming alliances & relationships with other prominent mortgage industry players. MortgageDaily.com is located in Las Colinas, a futuristic area in Dallas, Texas, where skyscrapers meet canals and lakes. Details about advertising can be found at www.MortgageDaily.com/advertise.html
Contact
Sam Garcia
MortgageDaily.com
972.501.0224 phone
810.277.8337 fax
www.MortgageDaily.com
MortgageDaily@aol.com
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