| Growth In Production & Online Advertising Face Mortgage Industry
IRVING, TX (September 27, 2001) The expectation of at least another 25-basis-point cut in the federal funds rate, and a possible further 50-point cut, should fuel mortgage lending, according to a story in the interactive edition of the Wall Street Journal recently. UBS Warburg analyst Gary Gordon was quoted as saying that the mortgage industry "should experience both strong origination volume and well-above-average (possibly record) profit margins."
New York City-based eMarketer, which provides Internet and e-business statistics, released a report last May revealing that online advertising expenditures will grow substantially over the next several years, increasing to $10.3 billion in 2002. By 2005, eMarketer estimates online ad spending will top $23 billion.
eMarketer reported in August that online advertising spending is holding its own and will continue to grow steadily over the next several years. In a report released since the September 11 attack on the U.S., eMarketer said that the number of online users and buyers continues to grow despite a softening economy. The report aggregates and analyzes data from more than 100 research organizations.
While an Internet Ad Revenue Report from the Interactive Advertising Bureau indicated that Internet advertising was down during the first half of this year, it's CEO said that the numbers "must be viewed in the context of advertising overall." He said that the declines are not insignificant and "are well within the parameters of the overall advertising industry's experience and seen in perspective, they reflect our confidence in the long term value of the online medium."
Jeff Mallett, the president of Internet communications group Yahoo! Inc., was recently quoted by Dow Jones Newswires as saying, "Despite the slowing economy, online advertising will continue to grow next year."
This combination -- a mortgage industry headed for growth and profits at a time when online usage and advertising is growing -- makes MortgageDaily.com a solid marketing investment. The investment is further enhanced by the targeted marketing enabled by placement of ads on the stories most likely to be read by the advertiser's potential customers.
Not only do potential customers see the advertiser's message -- which is a combination of a graphic banner and text -- they can click the advertiser's link to read more about programs or click another link to send an email message to the advertiser.
While recent events have increased volatility in the financial markets and hurt the economy, the mortgage industry appears headed for growth. MortgageDaily.com and its advertisers are poised to see a bigger share of that growth.
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