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Growth In Production & Online Advertising Face Mortgage Industry

IRVING, TX (September 27, 2001) The expectation of at least another 25-basis-point cut in the federal funds rate, and a possible further 50-point cut, should fuel mortgage lending, according to a story in the interactive edition of the Wall Street Journal recently. UBS Warburg analyst Gary Gordon was quoted as saying that the mortgage industry "should experience both strong origination volume and well-above-average (possibly record) profit margins."

New York City-based eMarketer, which provides Internet and e-business statistics, released a report last May revealing that online advertising expenditures will grow substantially over the next several years, increasing to $10.3 billion in 2002. By 2005, eMarketer estimates online ad spending will top $23 billion.

eMarketer reported in August that online advertising spending is holding its own and will continue to grow steadily over the next several years. In a report released since the September 11 attack on the U.S., eMarketer said that the number of online users and buyers continues to grow despite a softening economy. The report aggregates and analyzes data from more than 100 research organizations.

While an Internet Ad Revenue Report from the Interactive Advertising Bureau indicated that Internet advertising was down during the first half of this year, it's CEO said that the numbers "must be viewed in the context of advertising overall." He said that the declines are not insignificant and "are well within the parameters of the overall advertising industry's experience and seen in perspective, they reflect our confidence in the long term value of the online medium."

Jeff Mallett, the president of Internet communications group Yahoo! Inc., was recently quoted by Dow Jones Newswires as saying, "Despite the slowing economy, online advertising will continue to grow next year."

This combination -- a mortgage industry headed for growth and profits at a time when online usage and advertising is growing -- makes MortgageDaily.com a solid marketing investment. The investment is further enhanced by the targeted marketing enabled by placement of ads on the stories most likely to be read by the advertiser's potential customers.

Not only do potential customers see the advertiser's message -- which is a combination of a graphic banner and text -- they can click the advertiser's link to read more about programs or click another link to send an email message to the advertiser.

While recent events have increased volatility in the financial markets and hurt the economy, the mortgage industry appears headed for growth. MortgageDaily.com and its advertisers are poised to see a bigger share of that growth.

MortgageDaily.com
About MortgageDaily.com
MortgageDaily.com was founded in 1998 and has chronicled the mortgage industry for the 21st century. News is published as a free online trade journal for those in the industry. While its own produced content has been increasing, MortgageDaily.com also directs users to competing news sites if those sites provide valuable news about some aspect of the mortgage industry. All of this is currently done with no subscriber fees to users. The site is constantly evolving and forming alliances & relationships with other prominent mortgage industry players. Its success will rely on those it works with as well as the efforts of its own people. MortgageDaily.com is physically located in Las Colinas, a futuristic area in Dallas, Texas, where skyscrapers meet canals and lakes. Details about advertising can be found at www.MortgageDaily.com/advertise.html

Contact
Sam Garcia
MortgageDaily.com
972.501.0224 phone
810.277.8337 fax

www.MortgageDaily.com

MortgageDaily@aol.com

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MortgageDaily.com -- Growth In Production & Online Advertising Face Mortgage Industry
home subscribe advertise reprints e-mail help RSS about us LOG IN

Mortgage News

 

Mortgage News

HOT Topics

production

servicing

compliance

legal

fraud

secondary

jobs

appraisal

site map

www.loan-academy.com/
twitter linkedin
facebook google+
Search:

Mortgage News

News by Subject
Complete list of specialty news sections.

Purchase Subscription
Subscribe to MortgageDaily.com and get immediate access to all news, statistics and archives.

Mortgage Advertising
Reach mortgage executives, loan originators and other people tied to mortgage industry.

Consumer Mortgage News
Free mortgage news for prospective borrowers.

Mortgage Newsletter
Free e-mail newsletter with the latest headlines from MortgageDaily.com.

Mortgage News Reprints
Put entire MortgageDaily.com stories in your online or printed newsletter or publication.

Mortgage Feedget RSS code
Condensed MortgageDaily.com stories free on your Web site or for your RSS reader.

News Archives
Archive of MortgageDaily.com stories by month going back to 1999.

Press Releases
Reports and announcements from MortgageDaily.com.

Mortgage Statistics
Data and statistics for real estate finance.

Mortgage Directories
Directories of lenders, branch operators and mortgage service providers.

Mortgage Graphs
Directories of lenders, branch operators and mortgage service providers.

Growth In Production & Online Advertising Face Mortgage Industry

IRVING, TX (September 27, 2001) The expectation of at least another 25-basis-point cut in the federal funds rate, and a possible further 50-point cut, should fuel mortgage lending, according to a story in the interactive edition of the Wall Street Journal recently. UBS Warburg analyst Gary Gordon was quoted as saying that the mortgage industry "should experience both strong origination volume and well-above-average (possibly record) profit margins."

New York City-based eMarketer, which provides Internet and e-business statistics, released a report last May revealing that online advertising expenditures will grow substantially over the next several years, increasing to $10.3 billion in 2002. By 2005, eMarketer estimates online ad spending will top $23 billion.

eMarketer reported in August that online advertising spending is holding its own and will continue to grow steadily over the next several years. In a report released since the September 11 attack on the U.S., eMarketer said that the number of online users and buyers continues to grow despite a softening economy. The report aggregates and analyzes data from more than 100 research organizations.

While an Internet Ad Revenue Report from the Interactive Advertising Bureau indicated that Internet advertising was down during the first half of this year, it's CEO said that the numbers "must be viewed in the context of advertising overall." He said that the declines are not insignificant and "are well within the parameters of the overall advertising industry's experience and seen in perspective, they reflect our confidence in the long term value of the online medium."

Jeff Mallett, the president of Internet communications group Yahoo! Inc., was recently quoted by Dow Jones Newswires as saying, "Despite the slowing economy, online advertising will continue to grow next year."

This combination -- a mortgage industry headed for growth and profits at a time when online usage and advertising is growing -- makes MortgageDaily.com a solid marketing investment. The investment is further enhanced by the targeted marketing enabled by placement of ads on the stories most likely to be read by the advertiser's potential customers.

Not only do potential customers see the advertiser's message -- which is a combination of a graphic banner and text -- they can click the advertiser's link to read more about programs or click another link to send an email message to the advertiser.

While recent events have increased volatility in the financial markets and hurt the economy, the mortgage industry appears headed for growth. MortgageDaily.com and its advertisers are poised to see a bigger share of that growth.

MortgageDaily.com
About MortgageDaily.com
MortgageDaily.com was founded in 1998 and has chronicled the mortgage industry for the 21st century. News is published as a free online trade journal for those in the industry. While its own produced content has been increasing, MortgageDaily.com also directs users to competing news sites if those sites provide valuable news about some aspect of the mortgage industry. All of this is currently done with no subscriber fees to users. The site is constantly evolving and forming alliances & relationships with other prominent mortgage industry players. Its success will rely on those it works with as well as the efforts of its own people. MortgageDaily.com is physically located in Las Colinas, a futuristic area in Dallas, Texas, where skyscrapers meet canals and lakes. Details about advertising can be found at www.MortgageDaily.com/advertise.html

Contact
Sam Garcia
MortgageDaily.com
972.501.0224 phone
810.277.8337 fax

www.MortgageDaily.com

MortgageDaily@aol.com

hosted by USANow.net

SUBSCRIBERS: Edit Subscription | Subscription Help | or call 214.521.1300

Subscribe Contact Us Site Map

Copyright © 2017 Mortgage Daily, D a l l a s
Subsribers Only:

AMC directory

ARM indexes

mortgage company directory

mortgage regulations

net branch directory

p r i c i n g engine directory

wholesale lender directory

More Mortgage News Resources (full site map):

advertising news

appraisal news

bank news

biggest lenders

commercial mortgage news

corporate mortgage news

credit news

FHA news

financial regulation news

foreclosure news

free mortgage news

GSE news

jumbo mortgage news

interest rates

loan modification news

loan originator survey

LOS Newsletter

MBS

mortgage associations

mortgage-backed securities

mortgage books

mortgage brokers

mortgage compliance

mortgage conferences

mortgage directories

mortgage education

mortgage employment

mortgage employment index

mortgage executives

mortgage fraud

mortgage fraud blog

mortgage fraud local news

Mortgage Fraud Index

Mortgage Graveyard

mortgage insurance news

mortgage lawsuits

mortgage leads

mortgage lender ranking

mortgage licenses

mortgage litigation

Mortgage Litigation Index

Mortgage Market Index

mortgage mergers

mortgage news

mortgage politics

mortgage press releases

mortgage production

mortgage public relations

mortgage rates

mortgage servicing

mortgage statistics

mortgage technology

mortgage video

mortgage Webinars

net branch

net branch directory

nonprime news

origination news

originator tools

real estate news

refinance news

reverse mortgage news

sales blog

secondary marketing

social media

servicing news

subprime news

wholesale lenders

wireless mortgage news