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Press Release

Quality mortgage loan leads require reputable originators for superior profits

MESA, AZ (April 19, 2002) -- mLeads.com, the nations fastest growing mortgage lead provider, announced today that Internet leads used by reputable mortgage companies help maintain higher earnings. Companies that don't take advantage of Internet leads may be losing to those that do.

"Most companies that are maintaining superior profit levels after the recent rate-and-term flurry are heavily reliant on Internet leads," said Shay Tyler, director of major accounts at mLeads.com. "These companies in unison can provide financing for any loan type, and present much flexibility for their customers."

The firm says buying leads from a lead broker may not be the entire solution in receiving quality Internet leads. Spending thousands of dollars on leads can be scary unless purchased by a reputable company. The mortgage business is very competitive and Brokers are searching for alternative and cost effective approaches to maximize closings versus telemarketing/real-estate referrals.

"We train our account executives as if they are a loan officer who is trying to make every dollar spent on leads profitable," said J. duPont, one of the company's principals. "Our upper management can train with this perspective in mind because there was a time that we once ordered Internet Leads and called on them with great success! We know the Mortgage Business."



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