home subscribe advertise reprints e-mail help RSS about us LOG IN

Mortgage News

 

Mortgage News

HOT Topics

production

servicing

compliance

legal

fraud

secondary

jobs

appraisal

site map

www.loan-academy.com/
twitter linkedin
facebook google+
Search:

Mortgage News

News by Subject
Complete list of specialty news sections.

Purchase Subscription
Subscribe to MortgageDaily.com and get immediate access to all news, statistics and archives.

Mortgage Advertising
Reach mortgage executives, loan originators and other people tied to mortgage industry.

Consumer Mortgage News
Free mortgage news for prospective borrowers.

Mortgage Newsletter
Free e-mail newsletter with the latest headlines from MortgageDaily.com.

Mortgage News Reprints
Put entire MortgageDaily.com stories in your online or printed newsletter or publication.

Mortgage Feedget RSS code
Condensed MortgageDaily.com stories free on your Web site or for your RSS reader.

News Archives
Archive of MortgageDaily.com stories by month going back to 1999.

Press Releases
Reports and announcements from MortgageDaily.com.

Mortgage Statistics
Data and statistics for real estate finance.

Mortgage Directories
Directories of lenders, branch operators and mortgage service providers.

Mortgage Graphs
Directories of lenders, branch operators and mortgage service providers.

Mortgage Advertising News | Mortgage Advertising
Reach mortgage executives, mortgage brokers and other people in mortgage lending.
read more | media kit | purchase ad online | ad specials | e-mail | 214.521.1300




Press Release

MortgageDaily.com Announces Advertising Innovation

Interactive advertisements to be tested with some stories

April 9, 2001

IRVING, TX -- MortgageDaily.com, a privately held, online mortgage industry news provider, announced that it will test a unique and innovative new advertising method for some of the news stories listed at its website. The method, which it terms as "interactive advertisements," will be available immediately to companies that seek to reach MortgageDaily.com's concentrated user base, which includes mortgage executives, mortgage brokers and real estate agents.

The company indicates that the term "interactive advertisements" is used because users must scroll through a short advertiser message then click "read story now" to continue on to the page where the story is located.

After the initial rush to Internet advertising, some were disappointed with typical banner advertising response rates. While MortgageDaily.com users are highly concentrated and tend to exhibit better click-through rates than less concentrated user bases such as local newspaper sites, the company wants to maximize the benefit to its advertisers.

Because many users do not currently have high-speed Internet access, interactive ads will initially contain no graphics. Instead, a short three-line text message -- as is used in the widely popular email sponsorship -- will be listed on the page along with a link to the story. As a result, the amount of time it takes to load the interactive advertisement will be minimal. When broadband access becomes more universal, MortgageDaily.com plans to utilize more elaborate pages with more images. Eventually, the company plans for the advertisements to function like an interactive television commercial and to include audio & video.

Sam Garcia, who runs MortgageDaily.com as managing editor, indicated that the new advertising method maximizes the results of advertisers while minimizing the inconvenience to users. "While we already were providing some of the lowest cost advertising for mortgage related companies, this new method of advertising increases the chance that users will learn about the services they need from our sponsors," he said.


About MortgageDaily.com:
MortgageDaily.com was registered with Internic in 1998, and the site went live in 1999. The site provides free mortgage industry news to mortgage and real estate professionals. The site is organized into five primary mortgage news categories including Mortgage News Headlines; Subprime Mortgage News; Government Sponsored Enterprise News (Conventional); FHA / VA / HUD News (Government); and Commercial Mortgage News. Other useful pages include the directory of publicly traded mortgage-related companies, national list of local newspaper web sites and an online mortgage bookstore. While its own produced content has been increasing, MortgageDaily.com also directs users to competing news sites if those sites provide a valuable news story about some aspect of the mortgage industry. All of this is currently done with no subscriber fees to users. The site is constantly evolving and forming alliances & relationships with other prominent mortgage industry players. MortgageDaily.com is located in Las Colinas, a futuristic area in Dallas, Texas, where skyscrapers meet canals and lakes.

Details about advertising can be found at www.MortgageDaily.com/advertise.html

Contact Information:

Sam Garcia
MortgageDaily.com
972.501.0224 phone
810.277.8337 fax

http://www.MortgageDaily.com
MortgageDaily@aol.com
hosted by USANow.net

SUBSCRIBERS: Edit Subscription | Subscription Help | or call 214.521.1300

Subscribe Contact Us Site Map

Copyright © 2017 Mortgage Daily, D a l l a s
Subsribers Only:

AMC directory

ARM indexes

mortgage company directory

mortgage regulations

net branch directory

p r i c i n g engine directory

wholesale lender directory

More Mortgage News Resources (full site map):

advertising news

appraisal news

bank news

biggest lenders

commercial mortgage news

corporate mortgage news

credit news

FHA news

financial regulation news

foreclosure news

free mortgage news

GSE news

jumbo mortgage news

interest rates

loan modification news

loan originator survey

LOS Newsletter

MBS

mortgage associations

mortgage-backed securities

mortgage books

mortgage brokers

mortgage compliance

mortgage conferences

mortgage directories

mortgage education

mortgage employment

mortgage employment index

mortgage executives

mortgage fraud

mortgage fraud blog

mortgage fraud local news

Mortgage Fraud Index

Mortgage Graveyard

mortgage insurance news

mortgage lawsuits

mortgage leads

mortgage lender ranking

mortgage licenses

mortgage litigation

Mortgage Litigation Index

Mortgage Market Index

mortgage mergers

mortgage news

mortgage politics

mortgage press releases

mortgage production

mortgage public relations

mortgage rates

mortgage servicing

mortgage statistics

mortgage technology

mortgage video

mortgage Webinars

net branch

net branch directory

nonprime news

origination news

originator tools

real estate news

refinance news

reverse mortgage news

sales blog

secondary marketing

social media

servicing news

subprime news

wholesale lenders

wireless mortgage news