Buyers Sought for Mortgage Leads

Direct marketing firm Data Warehouse recently launched an online edition of Mortgage Marketing Insights. The e-newsletter will be published periodically and discusses strategies and tactics for generating leads and acquiring new customers accumulated by Data Warehouse during 10 years of working with thousands of mortgage, financial services and direct marketing professionals, including half of the top 30 lenders in the country, according to first issue of the e-newsletter.

Intellidyn Corp. announced its marketing services now enable clients to identify and target offers to borrowers who are looking to refinance and previously originated with the more than 130 lenders that have closed down. With data showing that typically 50 percent to 60 percent of borrowers return to their prior lender for refinancing, those still in business have opportunity to grab some of this share through the new services.

“Identifying these homeowners, then targeting them with appropriate offers when they are in-market to refinance again creates a mini-boom-type niche that won’t last very long,” Intellidyn President and Chief Executive Peter Harvey said in the announcement.

One customer, Robert Grosser of Metrocities Mortgage, reportedly tested Intellidyn’s services and is “quite pleased” with the results to date.

Intellidyn also recently touted its recently-available Intelli-TRIGGERS prospecting programs as the “high-performance prospecting alternative to ‘fatigued” mortgage inquiries.”

Tested and validated for over two years, proprietary bases of daily, weekly and aged multi-inquiry triggers evaluate homeowner events over time that are most highly correlated with debt consolidation and cash-out refinance, Intellidyn announced.

Intellidyn customer Direct Mortgage Inc. was quoted as saying the solution helps “pinpoint prospects for our wide variety of product offers across changing attributes over time, and for specific credit events.”

Lender Lead Solutions hopes to generate more reverse mortgage leads with its new advertising campaign.

After several months of extensive market testing, the company launched a new advertising campaign on its Senior Lending Network intended to further educate senior citizens — who still lack important knowledge on the features and advantages of reverse products, according to a news release.

The campaign targets reverse loan prospects who are looking to improve their quality of life and meet urgent financial needs. The ads, featuring actor Robert Wagner, will address topics research found required additional consumer information, including segments on the need for family involvement in a reverse loan, the government’s role in support of the product, and alternative uses of loan proceeds.

Juicyleads.com recently acquired Lead2net.net and integrated the clients of the mortgage lead company into its lead management system, according to an announcement. The move is line with Juicyleads’s strategy to concentrate on small to mid-size brokers and seek alliances with and acquisitions of companies with extensive client lists and databases that have not been faring well over the recent months due to market conditions.

“While we have felt some, we have felt very little ill effects of the ongoing consolidation as we cater to a different market,” Juicyleads CEO Matthew Sechter said in the statement.

Noting that demand from originators has dropped off, four-year-old Juicyleads said Lead2net has made over $50 million in sales since its inception about six years ago.