November 20, 2007 | Sponsored By www.MortgageDaily.com | view on web

Free Mortgage Industry Advertising


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is giving away free advertising to its new and existing advertisers.

New advertisers who purchase an ad package by Dec. 31, 2007, will receive another ad package of equal value for free.

For instance, a new advertiser who buys a $500 text ad on the right side of the home page for one month can have another ad on the mortgage leads page for free!

New advertisers may instead choose to just have their home page ad run for two months instead of one.

Either way, the deal represents a half price discount.

Existing advertisers who boost the size of their package can also receive free advertising from MortgageDaily.com.

For example, let's say an existing advertiser is spending $500 per month. If they increase the size of their package to $1000, then they'll receive another $500 package free.

New ad campaigns must begin no later than Jan. 1, 2008.

This incredible special is only good for new ad packages paid for by Dec. 31, 2007.

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Traffic at News Sites Continues Growth


Nearly 60 million people visited newspaper Web sites during July, according to the Newspaper Association of America. The latest figures represent a 9 percent increase over the prior year.

July's traffic was the second highest level on record.

NAA reported 2.8 billion average monthly page views during the third quarter, which itself was about 4 percent higher than a year earlier.

"Users continue to increase the amount of time they spend on newspaper Web sites," the report said. "Internet users spent an average of more than 43 minutes per month on newspaper Web sites during the quarter, an increase of one percent over the same period a year ago ."

The trade group noted that online and printed news is read by 85 percent of people earning $100,000 or more. Almost 90 percent of adults with a post-graduate degree read news at least every week, while more than 80 percent of adults who own a home valued at $300,000 or more are reached by newspapers.

Of all adults, about 80 percent read online or printed newspapers, NAA said.


Few Online Holdouts


Only one out of five U.S. adults do not use the Internet.

That was the latest finding from The Harris Poll released earlier this month. The report was based on a telephone survey conducted between July 2007 and October 2007 by Harris Interactive.

Harris estimates 178 million people have gone online during the past year, a 10 percent increase.

Online adoption was 79 percent in the latest poll, up from 77 percent in the Spring of 2006. Among people accessing the Internet away from home and away from the office, the figure rose to 31 percent from 22 percent in 2006.

In 1995, the first year Harris began tracking online use, just 9 percent of adults went online.

The survey also found that users spend an average of 11 hours online every week, climbing from 9 hours last year.

Harris explained that while more young people and affluent people use the Internet than older or less affluent people, the demographics are beginning to look more like that of the nation as a whole.

The report said 9 percent of people over 65 years old go online, though the group represents 16 percent of all adults. Just under 40 percent of people online didn't go to college
, although 47 percent of all adults have no college. People with income under $25,000 accounted for 13 percent of online users despite that this this group accounts 17 percent of all adults.


Online Ad Spending to Reach $42 billion by 2011


Online advertising revenue is forecasted to jump by more than one-quarter this year -- though the increase would have been stronger if it were not for the mortgage meltdown.

This year, about $21 billion is projected in online advertising expenditures, according to a report from eMarketer. Projected spending is up from $17 billion last year and $7.1 billion in 2001.

While this year's online ad estimates are based on 27 percent growth, total media ad spending is only projected to increase 2 percent.

"Mainly because of the credit crunch and related economic fallout, Internet ad spending will not increase as much in 2007 and 2008 as analysts previously expected," eMarketer said. "However, reduced spending will be tempered by advertisers buying the low-cost display advertising gobbled up by mortgage companies' shrinking marketing budgets."

But the figure is still expected to double over the next four years -- with eMarketer estimating $42 billion in online ad revenues in 2011.

"One big trend is that the nation's largest advertisers are shifting more of their budgets from traditional media to the Internet," the report said. "Combined, the 100 top advertisers spent nearly $230 million less on the Traditional Four media in 2006 compared with 2005, while boosting their Internet ad spending by $558 million."

Paid search is expected to garner 40.3 percent of 2007 online ad revenue, while display ads will account for 21.9 percent and classified will represent 18.1 percent.


Record Q3 Internet Ad Spending


Internet advertising revenues topped $5 billion during the third quarter, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.

Third quarter activity was up 25 percent over a year earlier, 3 percent higher than the prior quarter and the highest level ever, according to the report.

"Internet advertising revenues are on an annual run-rate exceeding $20 billion, further demonstrating the industry has truly come into its own," Peter Petrusky, an executive for PricewaterhouseCoopers, said in the announcement.


Top 10 Mortgage Industry News Stories


Based on analysis of MortgageDaily.com traffic during past 30 days. (MortgageDaily.com advertisers have free access to all news content)
  1. Bank of America Closing Wholesale

  2. Alternative Financing Corp., Concord Mortgage Co. and Altivus Financial Head to the Graveyard

  3. Spectrum Financial Group Inc. and The Lending Connection Inc. Reach End of Line

  4. HR 3915 Approved by Committee

  5. Full House Passes H.R. 3915

  6. Still Some Subprime Programs

  7. Hard Times for Hard Money Lender FlexPoint Funding

  8. Mortgage Brokers to Fight Expanded YSP Disclosures

  9. 1 Dead, 2 Seriously Injured

  10. Mortgage Broker Leif Thomsen Grows Despite Meltdown



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