December 17, 2007 | Sponsored By | view on web

Mortgage Industry Advertising

Online Users

Ad Spending

MortgageDaily Activity

2-for-1 Ad Special ends 12/31

About advertising

News Site Readers are Big Influencers

Financial Services Firms Dominate 2007 Ad Spending

U.S. Ad Spending Projections

Global Ad Spending Projections

Top 10 Most Read Stories at

2-for-1 Mortgage Industry Advertising Ends Soon
is giving away free advertising to its new and existing advertisers.

New advertisers who purchase an ad package by Dec. 31, 2007, will receive another ad package of equal value for free.

For instance, a new advertiser who buys a $500 text ad on the right side of the home page for one month can have another ad on the mortgage leads page for free!

New advertisers may instead choose to just have their home page ad run for two months instead of one.

Either way, the deal represents a half price discount.

Existing advertisers who boost the size of their package can also receive free advertising from

For example, let's say an existing advertiser is spending $500 per month. If they increase the size of their package to $1000, then they'll receive another $500 package free.

New ad campaigns must begin no later than Jan. 1, 2008.

This incredible special is only good for new ad packages paid for by Dec. 31, 2007.

Mortgage Industry Advertising

Reach mortgage brokers, mortgage executives and other people in mortgage lending at -- the dominant online news source for the real estate finance industry.

Mortgage ads available on specialty news sections, high-traffic pages and mortgage newsletters.

purchase ad online | media kit | advertising analysis | e-mail | 214.521.1300 | 800.511.5204

read more about mortgage industry advertising

News Site Readers are Big Influencers

Users of newspaper Web sites are 52 percent more likely to be influencers, according to a report by the Newspaper National Network LP announced last week.

The study, sponsored by Newspaper Association of America, was reportedly based on online interviews during September and October with 1,501 adults.

Adults who read online and print news influence 18 people weekly, compare to non-users who influence 13 people, NNN said. The circle of influence includes immediate family, friends and co-workers.

"Newspaper Website Users are more likely to be confident about their opinions and willing to share them with a larger network of friends and colleagues," NNN President and Chief Executive Officer Jason E. Klein said in the statement.

The report also found that those in the online news audience believe ads on the sites to be more credible.

Financial Services Firms Dominate 2007 Ad Spending

While overall spending on advertising during the first nine months of this year was mostly flat compared to 2006, Internet display advertising increased 17 percent, TNS Media Intelligence reported.

Internet ad spending during the first three quarters of 2007 was $8.4 billion, rising from $7.1 billion last year, TNS said. Online advertising represented 7.7 percent of the $108 billion spent in overall ad spending -- which was up a meager 0.2 percent from the prior year.

"The anemic growth rates in measured ad spending reflect a market that is under stress from cyclical business conditions and fundamental structural changes," said TNS executive Jon Swallen in the announcement. "Deepening concerns about lower corporate profits, a softening economy and reduced consumer spending have prompted marketers to be cautious with their advertising budgets. The ongoing shift of money towards untracked digital alternatives also contributes to the present slowdown in measured spending."

Business-to-business magazines, however, saw a 6 percent decrease while newspapers saw a 5 percent decline.

While there were no financial services firms among the top ten advertisers during the first three quarters of this year, financial services -- with expenditures of $6.7 billion during the period -- was the biggest category. Spending by financial services firms was up 5.5 percent for the nine-month period.

"Despite the spreading turbulence in mortgage and banking markets that started in May, ad spending by mortgage lenders and retail banks continued to expand at double digit rates during the third quarter," TNS stated.

U.S. Ad Spending Projections

American advertisers are projected to spend $27.5 billion online next year, eMarketer projects. By 2011, online ad expenditures are expected to reach $42 billion.

Online advertisting will represent 9.3 percent of total U.S. advertising in 2008 then rise to 13.3 percent by 2011.

Ad spending on mobile devices is expected to be $1.6 billion next year and be three times that amount three years later. Search engine ad spending is estimated to go from $10.2 billion to $16.2 billion during that same period.

Global Ad Spending Projections

Global expenditures on Internet advertising projected to reach $48.1 billion by 2009, according to a report from ZenithOptimedia. The figure was up from $26.0 billion last year an an estimated $33.7 billion this year.

Ad spending at newspapers is projected to go from $123.5 billion in 2006 to $132.1 billion in 2009.

"Newspapers are suffering the most from the depredations of the internet, which is better at delivering timely news and is an efficient substitute for newspaper classifieds
," the report said. "We expect newspapers' share of world ad expenditure to fall from 29.0% in 2006 to 26.2% in 2009."

Overall spending on advertising, including Internet, newspaper, magazine, television, radio, cinema and outdoor, is projected to rise to $504.6 billion in 2009 globally from $426.4 billion last year. For just North America, total ad spending if forecast to rise from $182.5 billion in 2009 to $201.3 billion in 2009.

"The continued slump in the US housing market has led to a sharp drop in property and construction advertising, particularly property classifieds in newspapers," the report stated. "This, and the recent
credit squeeze, has led us to downgrade our forecast for growth in the US this year from 3.3% to 2.5%."
Top 10 Mortgage Industry News Stories

Based on analysis of traffic during past 30 days. (free subscriptions for advertisers)
  1. U.S. House of Representatives passed H.R. 3915 -- the Mortgage Reform and Anti-Predatory Lending Act

  2. Option One Ends Operations

  3. Major Mortgage Sector Shakeups

  4. Broker Grows Despite Meltdown

  5. Massive Layoffs, Charges at Washington Mutual

  6. 5 More Mortgage Companies Halt New Business

  7. ResCap Scrambling to Survive

  8. HUD Terminates FHA Approvals

  9. Mortgage Casualties Mount

  10. First American Title Shuts Down Partnerships With Brokers

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