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Seroka Retained by Mortgage Capital Management for PR Initiatives

WAUKESHA, Wis., May 16, 2013 -- Seroka, a full-service brand development and strategic communications firm that serves the mortgage industry, has been retained by Mortgage Capital Management (MCM) in San Diego, Calif., for public relations initiatives that will further establish MCM as a leader in secondary marketing pipeline risk management.

Since 1994, MCM has helped mortgage bankers maximize profitability, decrease earnings volatility and effectively manage their risks. Through a combination of cutting-edge software solutions and industry-leading expert counsel, MCM offers extensive knowledge in pipeline risk management, secondary marketing consulting and hedging/trading services.

"We are interested expanding our outreach efforts and attracting new clients through a PR strategy that will help potential clients understand who we are and what we do," said Dean Brown, CEO. "Our partnership with Seroka will help us effectively reach our target audiences to attain our aggressive business goals."

To date, the Seroka team has worked with MCM on several key initiatives including media relations and social media implementation to further establish MCM as industry thought leaders.

"Given the current state of the industry, the timing is perfect for a company like Mortgage Capital Management to aggressively develop their market presence and tout their competitive advantages over those of the competition."" said John Seroka, Principal of Seroka's Los Angeles office. "We believe that MCM has a superior pipeline risk management system and a depth of consulting expertise that's hard to find. This needs to be positioned properly in the marketplace, which is exactly what we intend to do."

About MCM
Mortgage Capital Management provides the mortgage banking Industry with the old standard in pipeline risk management services, software and consulting. Its services help clients grow revenue, decrease earnings volatility, increase profitability and powerfully manage their risks. MCM strives to build partnerships through commitment to superior service, complemented by excellent results. For more information, please visit

About Seroka
With offices in Los Angeles, Calif. and Waukesha, Wis., Seroka is a Certified Brand Development and Strategic Communications firm that specializes in the mortgage industry. For more information, call 1-866-379-0400 or visit

Lori Sansoucie
Account Manager
Seroka Public Relations

Source: Seroka

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