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Foreclosure Victims Wanted
A huge outreach campaign is being launched to identify victims of faulty foreclosures. The effort follows a direct-mail campaign to million of prospective victims.
A feature story has been distributed to 7,000 small newspapers that solicits previous borrowers who faced a foreclosure in 2009 or 2010 involving errors by the mortgage servicer.
The material is being distributed in English and Spanish.
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Strategic Vantage Hires Mike Murray
Strategic Vantage, one of the nation's largest marketing and public relations agencies dedicated to the mortgage industry, announced the appointment of Mike Murray as Senior Account Executive.
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Comedy of Error in Foreclosure Case
Comedic reporting from The Daily Show's John Oliver provides a hilarious take on a painful public relations fiasco for Bank of America Corp.
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US Mortgage Corporation Retains Rubenstein Public Relations as Agency of Record
US Mortgage Corporation (www.usmortgage.com), a mortgage banking company specializing in the origination, underwriting, and servicing of residential mortgages, has retained Rubenstein Public Relations (www.rubensteinpr.com) to generate media exposure for the company's services in home mortgage financing.
First Option Mortgage Selects The Partnership as Advertising Agency of Record
First Option Mortgage, LLC selected The Partnership of Atlanta, Inc. as its new advertising, digital marketing and media agency of record.
LPS v. Reuters
It's a war of words between Lender Processing Services and Reuters news service. The mortgage service provider also has a few qualms with The Florida Times-Union.
Trade Groups, Regulators Shuffle Executives
Recent executive activity at one mortgage trade group included the appointment of a new chairman, communications executive and technology vice president -- among several others. A banking association has a new chairman, while a former executive with Fannie Mae has joined a public policy research group. A recently passed law has two bank regulators busy filling mandated positions.
National Media Spotlight on FL Foreclosure Cases
Jacksonville, Fla., has become the center of attention in the ongoing foreclosure affidavit scandal. All of the focus is on a small share of delinquent borrowers -- some who haven't made a payment in as many as three years.
Mortgage Media Spotlight
Ellie Mae, Wingspan Portfolio Advisors and Fairway Independent Mortgage all have one thing in common.
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Service Providers Enact Executive Strategies
More than 20 mortgage service providers -- including an investment banker, a default service provider and valuation firms -- have recently recruited or replaced executives. Two trade groups and a public relations firm were also in on the action. |
