We Save Homes Hires PR Firm
We Save Homes, Inc. (OTC Bulletin Board: WESA - News), a software company that provides technology that empowers homeowners to work directly with their lenders/servicers in resolving mortgage issues, has retained the Investor Relations Group (IRG), a thirteen-year-old, award-winning corporate communications firm based in New York City, to serve as its national investor relations and public relations firm.
The IRG team will use proprietary competitive analysis strategies and extensive databases to target the broad scope of the investment community, including portfolio managers and analysts. IRG's program will include pre-qualified, one-on-one introductions, e-mail to investment professionals that have opted-in for communication, and traditional outreach.
Simultaneously, IRG's public relations department will commence an outreach campaign targeting editors, writers, and segment producers of local and national trade and consumer online, print, radio and broadcast media outlets. IRG's mandate is to produce news content that describes and broadens awareness of the company's efficiency technology.
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Search Engine Optimization at Tribune
Bob Garfield of On the Media talks with Brent Payne, director of search engine optimization for Tribune Interactive, about how the media conglomerate uses SEO to boost interest in its news content.
listen to NPR interview | read transcript of interview
William Mills Scores Conexxus as New Client
William Mills Agency, the largest independent public relations firm serving the financial and transaction technology services sectors, announced that compliance solutions provider, Conexxus, LLC, has selected the agency to provide financial public relations for the company.
Conexxus is the developer of CONEXXUS® compliance management software and the more recently introduced, REO Optimizer, which provides financial institutions with critical property data - historically unavailable to banking professionals in an organized and expedited format - to accelerate decision making and facilitate the timely disposal of distressed development properties.
"As our industry continues to navigate a challenging lending environment, it is more important than ever that lending professionals have the best information and tools available to meet changing regulatory requirements," said Jeff Reibel, Founder and CEO of Conexxus. "We are confident that our solutions represent the very best in terms of quality and technological innovation and William Mills Agency's proven experience and industry expertise made it the right choice as a strategic partner in communicating our value proposition the marketplace."
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New PR Director at Huntington Bancshares
Elizabeth Heller Allen has been named executive vice president and director of corporate public relations and communications for Huntington Bank. Allen has expertise in global communications, brand management, government relations and banking. In her new role, she will be a member of Huntington's leadership team. Her appointment is effective Sept. 28, 2009.
"Elizabeth shares Huntington's commitment to create public relations and communications programs that support our colleagues, enhance our communities and benefit our customers," said Steve Steinour, chairman, president and chief executive officer of the bank. "She has outstanding and broad experience at several Fortune 100 and Fortune 200 companies. She will lead the creation and delivery of an integrated communications program that supports and is consistent with the Huntington brand. "
A native of Ohio, Allen is currently a lecturer at Northwestern University on integrated marketing communications programs. She has served as vice president, marketing and communications for Premier Health Partners in Dayton, Ohio. In that capacity, she also held the titles of chairman and president of Premier Community Health.
read full press release (free content)
Maximizing Search Engine Optimization
Companies can boost their exposure to the U.S. mortgage industry using search engine optimization.
Many people with a general level of exposure to search engine optimization believe that the page optimization is where the 'magic' happens.
But there isn't any magic, nor a silver bullet that will gain your web site the best search engine visibility.
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