Advertising Options for Mortgage Loan Originators
Loan originators have multiple marketing services they can turn to for help in raising their profiles. One lender has hired an advertising firm, while another is warning veterans about unscrupulous lenders.
PPEs Enhanced Through Integrations
A number of offerings from various mortgage service providers have recently been integrated into multiple product-and-pricing engines. One lender is making its proprietary PPE available directly to consumers.
Mortgage Firms Hire Seasoned Executives Among several recent hires at home-lending organizations are two executives with more than two decades in the mortgage business and two more with more than three decades' experience.
How Loan Originators Generate Business
Loan originators generate new business through a range of sources including advertising, referrals and mortgage leads, according to the 2012 Loan Originator Survey. Originators spend a good chunk of their advertising dollars online. While social media is being aggressively woven into the marketing plans of many originators, hard results from the young medium are elusive.
LO Newsletter Free news & advice for loan originators sponsored by Exodus Marketing Group.