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Last Updated March 28, 2017 1:07 PM Central

Developing Emotional Connection Pays Big Dividends
With all mortgage players effectively using technology to improve the customer experience, lenders need to develop an emotional connection to drive growth.

Attracting High Producing Mortgage Originators
A survey of high-producing loan originators highlights what the group considers important when evaluating a potential lender for employment.

TRID Behind Buyers Remorse With Mortgage Lenders
Although customers who took out a new mortgage are more satisfied this year, a significant share have experienced buyer's remorse.

Mortgage Educators Tackle Sales, Reverse Mortgages
Reverse mortgages and loan originator sales development are among some of the topics covered in recent releases of mortgage-related education services and events.

Borrowers More Satisfied With Home Lenders
Borrower satisfaction with home lenders improved this year. Quicken Loans Inc. maintained a tight grip on its top-rated lender status.

SC Loan Originator Honored by Local Community
Thanks to her concern for customers and her volunteer work, a South Carolina loan originator has been honored by her local community.

First Time Buyers Require Extra Care
First-time home buyers struggle to understand the mortgage process, and lenders with boots on the ground stand the biggest chance of winning over such prospects. Still, it is an online lender that continues to rate highest among all borrowers.

The LinkedIn Phenomenon
LinkedIn has turned into a powerful tool for the business world. And while there are many steps that can enhance its effectiveness, there are also practices that should be avoided.

CRM Providers Promise Increased Lead Conversions
Customer relationship management tools could be the answer for lenders needing automated tools that boost marketing, increase sales productivity and help maintain regulatory compliance.

Survey Provides Insight Into Loan Originators
Most loan originators are happy with their current employers, and their reasons why vary. For those who are considering a change, recruiters should consider two factors.

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How Loan Originators Generate Business
Loan originators generate new business through a range of sources including advertising, referrals and mortgage leads, according to the 2012 Loan Originator Survey. Originators spend a good chunk of their advertising dollars online. While social media is being aggressively woven into the marketing plans of many originators, hard results from the young medium are elusive.

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Customer Satisfaction


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2011 Co-Sponsors

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Sales White Paper
An expert analysis of key sales principles. "If you can't improve your sales from this white paper, then either you're already the best in your class or you should get out of sales."

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