Best Online Mortgage Brands
The mortgage lender with the best online brand earned the title thanks to its superior technology, its mobile platform and its search-engine optimization. Also playing a role was social media.
Relief for Elevated Originations
As increased refinance business tests the limits of mortgage origination firms, service providers are promoting offerings that promise relief. One has a call center for new incoming loans prospects, while another promises to reduce the number compliance service providers involved in the production process.
New App Enables Orders from iPad
A new application for iPads enables loan originators to put in orders for a variety of services while on the go. The offering is just one of many being touted at a mortgage technology conference this week.
LOS Integrates FHA Scorecards
Automated underwriting for government-insured mortgages has been integrated into a popular loan origination system.
Best Practices for Expanding Mortgage Originations
Several resources are available to help mortgage loan originators increase their production. In addition, a number of practices can generate business to varying degrees. But some resources and strategies are more productive than others, and originators can spend much time sifting through them.
Secrets of Mega-Producing Loan Originators
A survey of the nation's top-producing loan originators found that three elements of customer satisfaction are most important. The male-dominated group manages to maintain high levels of production despite frustration with growing regulatory requirements.
Maximizing Web Site Conversions
New research indicates that customers who complete loan applications online have high quality risk characteristics and a better closing ratio. The report looked at how some Web sites generate more conversions than others.
Pricing Platform Expanded
A popular product and pricing engine has been expanded to include prospecting, processing and lead-qualification features.
How to Build a Great Origination Web Site
A good mortgage Web site makes it easy for prospective borrowers to find the information they need and to get in contact with a specific loan originator, while how refinance prospects are greeted online can impact their conversion rates. These and more factors were analyzed in a new study that identifies which mortgage lenders are best and worst at moving qualified online prospects forward in the origination cycle.