The following chart, provided by Amazon.com-subsidiary Alexa Internet Inc., compares the traffic ranking of MortgageDaily.com over the past year with NationalMortgageNews.com, MortgageBankers.org and InsideMortgageFinance.com.
The lower the number, the higher the ranking. For instance, as of June 14, 2005, Yahoo.com was ranked "1," MSN.com was ranked "2" and Google.com was ranked "3."
MortgageDaily.com had grown so much during the last 12 months, according to Alexa, that no online news competition was ranked near its "23,121" level as of October 18, 2005.
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach).
As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).
