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Mortgage originators nationwide want to see more information about wholesale lenders while reading mortgage news.
This conclusion from MortgageDaily.com is based on the level of activity of stories about special wholesale programs. A big share of MortgageDaily.com's audience is mortgage brokers, mortgage originators and mortgage processors (in addition to people in wholesale lending).
Many wholesalers focus their marketing efforts primarily on account executives. While the salesperson is an effective way to reach mortgage brokers, their effectiveness can be significantly increased with the right marketing.
Account executives use phone books, state license databases, and other data lists to find loan originators. Problem is, only a small percentage of these prospects will result in a closed loan within 90 days.
However, with prospects generated from ads at MortgageDaily.com, the lender is likely dealing with a broker that has an immediate need to close a loan. In addition, the mortgage broker prospect is probably more educated about the mortgage industry because they found the lender's ad while reading trade news.
"The response was tremendous," said one wholesale lender about their ad at MortgageDaily.com. "As a wholesale lender, our goal is to reach as many brokers as possible. Advertising with MortgageDaily.com's email and web services did just that."
With the Internet, the broker prospect is able to read about the wholesaler's programs and guidelines -- even before speaking with the lender's account executive.
Wholesaler advertisers can reach the origination and production segments of MortgageDaily.com's audience through semiweekly news alerts, the wholesale lender news section, and the mortgage broker news section -- among thousands of other pages.
Read more about MortgageDaily.com advertising at http://www.MortgageDaily.com/advertise.asp, or contact us at 800.511.5204.
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