Mortgage Leads and More
Several recent offerings promise increased quality, quantity and return on mortgage leads, while two lead firms hope new owners will enhance their business. But one former lead generation operator -- who charged originators around $20 for each loan lead -- has been convicted for peddling worthless data.
In 2003, Gregory Cooper telephoned mortgage brokers in multiple states about buying lists of live leads, according to U.S. Attorney Preet Bharara. He collected more than $700,000 for the lists, which were sold for $3,000 each at a cost of around $20 per name.
Prospective borrowers, according to Cooper, had expressed an interest in speaking with a mortgage broker about refinancing their homes in response to a "massive telemarketing and survey effort."
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