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Offers members strategic branding and communications services

WAUKESHA, Wis., June 8, 2015 – Seroka, a full-service brand development and strategic communications firm that serves a nationwide mortgage industry client base, has entered into a preferred partnership agreement with The Mortgage Collaborative (TMC), an independent lending cooperative serving mortgage lenders and mortgage industry service providers throughout the U.S. The agreement became effective on June 1.

Under the terms of the partnership, Seroka becomes a TMC-approved vendor partner. As such, TMC members will have access to Seroka’s branding and strategic communications expertise to assist them in reaching their business goals.

Patrick Seroka, CEO and Certified Brand Strategist, said his firm is eager to support members of The Mortgage Collaborative.

"We have secured this important alliance to provide TMC members with the tools they need to be successful," said Patrick Seroka, CEO and Certified Brand Strategist. "For more than 25 years, we’ve been a branding, marketing and public relations resource for some of the nation’s foremost mortgage industry brands. Therefore, we’re uniquely suited to create a competitive edge for TMC members," he added.

Approved TMC vendors undergo significant due diligence prior to the establishment of a formal relationship with TMC in order to ensure its members have access only to reputable, top tier firms in the industry.

"We’re delighted to be adding the depth of experience that Seroka offers to our growing list of preferred partners, said Rich Swerbinsky, Executive Vice President – National Sales & Strategic Alliances with The Mortgage Collaborative.

"Their comprehensive branding, PR and marketing capabilities combined with their extensive mortgage industry expertise make them a natural fit for our provider network."

About Seroka
With offices in Milwaukee, Wis. and Los Angeles, Calif., Seroka is a certified brand development and strategic communications firm specializing in the mortgage industry. For more information, call 1-866-379-0400 or visit

About The Mortgage Collaborative
Based in San Diego, California, The Mortgage Collaborative was founded in 2013 to empower mortgage lenders across the country with better financial execution, reduced costs, enhanced expertise and improved compliance, as well as helping them access the dynamic and changing consumer base in America. The collaborative is managed by its founding members, John Robbins, CMB; David Kittle, CMB; Gary Acosta, CEO of the National Association of Hispanic Real Estate Professionals (NAHREP); and Jim Park, former chair of the Asian Real Estate Association of America (AREAA). Robbins and Kittle are former chairmen of the Mortgage Bankers Association of America.

Mary Jo Garinger


Source: Seroka
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