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P R E S S   R E L E A S E

Seroka to Moderate Marketing Technology Panel at Lenders One® Summer Conference

BROOKFIELD, Wisconsin -- (July 31, 2018) Seroka Brand Development, a certified brand development, digital and strategic communications agency, announced today that John Seroka, Principal and Brand Strategist, will moderate a panel discussion at the Lenders One Summer Conference in Salt Lake City, Utah.

The panel discussion titled “Generate New Business through Martech” will focus on how companies in the mortgage industry can best utilize marketing technology to generate new business. The panel will discuss trends in marketing technology, challenges the industry encounters in martech, and how to choose the right technology to succeed.

The panel is comprised of seasoned and well-respected martech experts, including Sue Woodard, Chief Customer Officer for Total Expert, Patrick Buckner, Senior Vice President of Portfolio Solutions for Informative Research, and Scott Harris, Founder and CEO of SocialSurvey.

“I am thrilled to be working with this experienced panel of experts to answer important questions for the audience regarding the complex marketing technology landscape,” said Seroka. “Our collective hope is attendees will walk away with great insight they can immediately use to compete more effectively and take their marketing operations to the next level.”

Seroka has spoken at many industry events on the complexity of the new buyer path, marketing tactics and trends, and how consumers now learn and make buying decisions. He also serves as Chairman of the California MBA Mortgage Technology and Marketing Committee.

The panel will take place on Tuesday, Aug. 7 at 4:00 p.m. MT.

About Seroka
With offices in Milwaukee, Wis. and Orlando, Fl., Seroka is a Certified Brand Development, strategic communications and digital marketing firm specializing in the mortgage industry. For more information, call 1-866-379-0400 or visit


Source: SEROKA

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