twitter linkedin
facebook google+
Mortgage News

Search News
Search more than 30,000 pages of mortgage news.

News by Subject
Complete list of specialty news sections.

Purchase Subscription
Subscribe to MortgageDaily.com and get immediate access to all news, statistics and archives.

Mortgage Advertising
Reach mortgage executives, loan originators and other people tied to mortgage industry.

Consumer Mortgage News
Free mortgage news for prospective borrowers.

Mortgage Newsletter
Free e-mail newsletter with the latest headlines from MortgageDaily.com.

Mortgage News Reprints
Put entire MortgageDaily.com stories in your online or printed newsletter or publication.

Mortgage Feedget RSS code
Condensed MortgageDaily.com stories free on your Web site or for your RSS reader.

News Archives
Archive of MortgageDaily.com stories by month going back to 1999.

Press Releases
Reports and announcements from MortgageDaily.com.

Mortgage Statistics
Data and statistics for real estate finance.

Mortgage Directories
Directories of lenders, branch operators and mortgage service providers.

Mortgage Graphs
Directories of lenders, branch operators and mortgage service providers.

home subscribe advertise reprints e-mail help RSS about us LOG IN

Mortgage News

 

Mortgage News

HOT Topics

production

servicing

compliance

legal

fraud

secondary

jobs

appraisal

site map


subscribe to free Mortgage Daily email newsletter


Public Relations News | PR Agencies | Mortgage Daily Press Releases
Announcements about mortgage industry public relations firms. Stories about building your brand and increasing your exposure.




P R E S S   R E L E A S E


Seroka Differentiates Mortgage Industry Brands and Builds Winning Internal Cultures
Firmís unique brand development process delivers measurable results for clients


WAUKESHA, WIS. – (Oct. 5, 2015) -- Seroka, a full-service brand development and strategic communications firm, is actively partnering with mortgage industry clients across the country and successfully differentiating their brands via its proprietary brand development program.

Seroka is one of only 29 marketing firms in the U.S. with a Certified Brand Strategist designation and specializes in the mortgage industry. For the last 30 years, Seroka has been delivering robust marketing, public relations and strategic communications solutions to its clients. In providing this support, the firm discovered a pressing need to help their clients successfully differentiate themselves in an industry where the products and services are largely commodities. Serokaís experience, in combination with its Brand Certification attainment, uniquely qualify it to develop and deploy this proprietary brand differentiation process for lenders and B2B firms servicing the mortgage industry.

"In a homogeneous industry like mortgage lending, brand differentiation is absolutely critical to achieving success. Itís more important than, and must precede, any marketing strategy you could employ because it offers a concrete way for your brand to rise above the rest," said Patrick Seroka, CEO and Certified Brand Strategist. Seroka founded the firm in 1987 and has focused on the mortgage industry throughout its three decade history. "Our process concentrates on building brands and lays the foundation for a companyís culture, paving the way for employees to become knowledgeable and passionate advocates of the brand. This, in turn, creates the culture for both our clientís brand and company. And, based on the bulletproof nature of our process, we are even able to guarantee results," he said.

John Seroka, Principal and Brand Strategist for the firm, says, "What I frequently see is that many companies donít know how to take control of their brands. Some believe a fresh campaign with a new message accomplishes that, but it really doesnít. The very foundation upon which those campaigns are developed needs to be closely analyzed. Without proper development and differentiation, companies unwittingly cede control of their brands to their audiences." He added, "By virtue of our rich experience, our firm is uniquely qualified to deliver valuable brand distinction and winning internal cultures for companies in the mortgage sector."


About Seroka
With offices in Milwaukee, Wis. and Los Angeles, Calif., Seroka is a Certified Brand Development and strategic communications firm specializing in the mortgage industry. For more information, call 1-866-379-0400 or visit www.seroka.com.


CONTACT:
Mary-Iris Taylor
(866) 379-0400, ext. 14
maryiris@seroka.com


Source: Seroka
Mortgage Advertising News | Mortgage Advertising
Reach mortgage executives, mortgage brokers and other people in mortgage lending.
read more | media kit | purchase ad online | ad specials | e-mail | 214.521.1300



Logout forgot
password?

SUBSCRIBERS: Edit Subscription | Subscription Help | or call 214.521.1300

Subscribe Contact Us Site Map

Copyright © 2017 Mortgage Daily, D a l l a s
Subsribers Only:

AMC directory

ARM indexes

mortgage company directory

mortgage regulations

net branch directory

p r i c i n g engine directory

wholesale lender directory

More Mortgage News Resources (full site map):

advertising news

appraisal news

bank news

biggest lenders

commercial mortgage news

corporate mortgage news

credit news

FHA news

financial regulation news

foreclosure news

free mortgage news

GSE news

jumbo mortgage news

interest rates

loan modification news

loan originator survey

LOS Newsletter

MBS

mortgage associations

mortgage-backed securities

mortgage books

mortgage brokers

mortgage compliance

mortgage conferences

mortgage directories

mortgage education

mortgage employment

mortgage employment index

mortgage executives

mortgage fraud

mortgage fraud blog

mortgage fraud local news

Mortgage Fraud Index

Mortgage Graveyard

mortgage insurance news

mortgage lawsuits

mortgage leads

mortgage lender ranking

mortgage licenses

mortgage litigation

Mortgage Litigation Index

Mortgage Market Index

mortgage mergers

mortgage news

mortgage politics

mortgage press releases

mortgage production

mortgage public relations

mortgage rates

mortgage servicing

mortgage statistics

mortgage technology

mortgage video

mortgage Webinars

net branch

net branch directory

nonprime news

origination news

originator tools

real estate news

refinance news

reverse mortgage news

sales blog

secondary marketing

social media

servicing news

subprime news

wholesale lenders

wireless mortgage news