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P R E S S   R E L E A S E

Seroka Differentiates Mortgage Industry Brands and Builds Winning Internal Cultures
Firmís unique brand development process delivers measurable results for clients

WAUKESHA, WIS. – (Oct. 5, 2015) -- Seroka, a full-service brand development and strategic communications firm, is actively partnering with mortgage industry clients across the country and successfully differentiating their brands via its proprietary brand development program.

Seroka is one of only 29 marketing firms in the U.S. with a Certified Brand Strategist designation and specializes in the mortgage industry. For the last 30 years, Seroka has been delivering robust marketing, public relations and strategic communications solutions to its clients. In providing this support, the firm discovered a pressing need to help their clients successfully differentiate themselves in an industry where the products and services are largely commodities. Serokaís experience, in combination with its Brand Certification attainment, uniquely qualify it to develop and deploy this proprietary brand differentiation process for lenders and B2B firms servicing the mortgage industry.

"In a homogeneous industry like mortgage lending, brand differentiation is absolutely critical to achieving success. Itís more important than, and must precede, any marketing strategy you could employ because it offers a concrete way for your brand to rise above the rest," said Patrick Seroka, CEO and Certified Brand Strategist. Seroka founded the firm in 1987 and has focused on the mortgage industry throughout its three decade history. "Our process concentrates on building brands and lays the foundation for a companyís culture, paving the way for employees to become knowledgeable and passionate advocates of the brand. This, in turn, creates the culture for both our clientís brand and company. And, based on the bulletproof nature of our process, we are even able to guarantee results," he said.

John Seroka, Principal and Brand Strategist for the firm, says, "What I frequently see is that many companies donít know how to take control of their brands. Some believe a fresh campaign with a new message accomplishes that, but it really doesnít. The very foundation upon which those campaigns are developed needs to be closely analyzed. Without proper development and differentiation, companies unwittingly cede control of their brands to their audiences." He added, "By virtue of our rich experience, our firm is uniquely qualified to deliver valuable brand distinction and winning internal cultures for companies in the mortgage sector."

About Seroka
With offices in Milwaukee, Wis. and Los Angeles, Calif., Seroka is a Certified Brand Development and strategic communications firm specializing in the mortgage industry. For more information, call 1-866-379-0400 or visit

Mary-Iris Taylor
(866) 379-0400, ext. 14

Source: Seroka
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