Advertising and marketing for the home-lending industry has gone digital and promises to help mortgage sales people adhere to new regulations.
An Aug. 15 news release from Adwerx indicated that it has started providing targeted digital advertising campaigns for mortgage professionals.
The self-service campaigns from Adwerx– which are displayed on the Internet, mobile applications and Facebook — start at just $59 per month.
“Lending professionals consistently face the challenge of filling sales pipelines with new mortgages as well as refinancing existing mortgages,” the Durham, North Carolina, company said. “Therefore, it is crucial to be present where potential customers and referral partners spend their time: online.”
The number of
mortgage lenders utilizing the MarketingCentral web-to-print platform doubled between 2014 and 2015, LoyaltyExpress reported. The growth was helped by compliant marketing materials now required as a result of regulatory changes.
Among the client-branded marketing materials provided by the
Woburn, Massachusetts, customer-relationship management firm are sales and corporate flyers, social media icons and tri-fold brochures. Other items include paper and metal business cards, closing gifts and yard signs and banners.
Earlier this year, Intuvo announced that nine credit unions had signed on to implement its mortgage automated marketing platform through an integration with their loan origination systems.
The credit unions — which have a combined $10 billion in assets — made the move
to increase loan originations and improve member satisfaction.
Scotts Valley, California-based Intuvo claims its automation software has helped its clients to boost business by up to 30 percent.
The for-profit marketing and communications subsidiary of NAMB-The Association of Mortgage Professionals —
NAMB+ Inc. — will continue its partnership with Warm Welcome LLC, an Aug. 25 statement said.
As an endorsed NAMB+ endorsed provider, Warm Welcome — which offers social media management, corporate gifts and promotional business items — delivers its services at a discount for NAMB members.
No website address could be located for Warm Welcome.
Guaranteed Rate, which this year advertised during the Superbowl, said last month that it signed a 13-year naming rights deal for the Chicago White Sox’ ballpark in Chicago.
The name of the stadium will change from U.S. Cellular Field to Guaranteed Rate Field on Nov. 1. Terms of the agreement weren’t disclosed, though the White Sox have an option to extend the deal through 2030.
“It really is a dream come true to have the Guaranteed Rate name on a hometown Chicago ballpark,” Guaranteed Rate President and Chief Executive Officer Victor Ciardelli said in the statement. “We love this city and its baseball fans, and couldn’t be happier to partner with an iconic team and a legendary owner in Jerry Reinsdorf.”
