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Mortgage Broker Group Launches

Inaugural conference in Las Vegas

Feb. 13, 2018

By Mortgage Daily staff

A new trade group was launched for mortgage brokers with plans to bolster wholesale market share. Over a thousand people joined the first morning. The group's inaugural convention takes place in Sin City.

The Association of Independent Mortgage Experts was founded by Anthony J. Casa, who serves as the group's chairman. He also runs Garden State Home Loans Inc. as president.

An announcement Tuesday indicated that the association will empower independent mortgage professionals and advance the wholesale channel.

In fact, by 2020 the organization aims to push the wholesale lending market share past 20 percent -- a level it says has not been seen in the last decade.

AIME says it's dedicated to independent mortgage brokers and the independent mortgage professionals who work at brokerages.

"There will be no confusion about the association's agenda, in terms of 'is it pro-broker or pro-banker," Casa stated. "The purpose of AIME is to fight solely for independent mortgage professionals in as biased a way as possible, and to make sure they have what's needed to double their business within the next three years."

But it is implementing a branding campaign to begin referring to mortgage brokers as "mortgage advisors." The campaign will target homebuyers, Realtors and builders as well as financial advisors and real estate attorneys.

"Why is there no "B" in our name?," the group asks on its website, "Because our community does so much more than just broker deals for our clients. We are mortgage advisors who provide expert guidance and education about mortgage products and the mortgage process in the same way a financial advisor does for finances and investments."

The strategy to focus only on mortgage brokers contrasts that of NAMB, which re-branded from National Association of Mortgage Brokers before the mortgage crisis to the Association of Mortgage Professionals.

Last year, Casa founded Brokers Rallying Against Whole-tail Lending, The group, commonly known as BRAWL, promotes the utilization of wholesalers that don't originate through retail divisions.

The president of AIME is 24-year broker Marc P. Summers, who also serves as president of Advantage Mortgage Company of Michigan.

"People have had a misinterpretation of our profession for years, and the goal of AIME is to shift that into a more positive light," Summers said in today's statement. "Independent mortgage experts are more than transactional middle-men that push money from Point A to Point B; they are true specialists in the mortgage field within their respective local communities."

The inaugural national conference is being held on Oct. 20 at the Bellagio in Las Vegas. Registration details are not yet available.

In an email note today from Casa, he said, "Just keeping you up to date. We launched at 8 a.m. and just surpassed 1k members."

Annual memberships cost $79.

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