Mortgage lead providers, which have become more prominent as easy refinance business has diminished, have recently launched new offerings and enhanced existing products.
An upgrade to the do-it-yourself AstoriaLeads.com mortgage lead platform is expected to help loan originators more quickly get in contact with customers, Astoria Co. recently announced.
Real-time leads can be filtered by loan-to-value ratios, property type and location, Astoria said. Buyers can also choose between shared leads and exclusive leads.
In New York,
Morty Inc. recently debuted its fully-automated mortgage marketplace that puts consumers in touch with one of 10 major lenders. The company said it plans on expanding nationally by the end of this year.
“Even with today’s technology, the mortgage industry still has it all wrong,” Morty Co-Founder and Chief Executive Officer Brian Faux said in the statement. “The last thing anyone wants to do is talk to a salesperson or pay inflated fees.”
Morty’s launch was made possible with a $3 million investment from Thrive Capital with participation from SV Angel, FJ Labs, Corigin Ventures, MetaProp, Techstars and several angel investors.
Mortgage Advisor was recently launched by Best Rate Referrals. An announcement indicated that the new offering promises to make it easier for consumers to navigate the home lending process and connect with lenders.
The Mortgage Advisor technology will digitally deliver verifications of assets and income on behalf of the borrower.
Best Rate Referrals provides information about mortgage firms joining its network online at www.bestratereferrals.com/mortgage-leads/.
A new lead generation tool from Advantage Credit Inc., iScreen, helps lead buyers identify potential customers who might be looking for a home loan over the next 90 to 120 days, an Aug. 15 statement said.
Advantage Credit clients can use iScreen to target prospective borrowers who seek cashout refinances, first-time financing and government programs. To encourage consumers to move to action, they are offered a gift card that is activated only after the loan officer is called.
InSellerate LLC’s lead-and-pipeline-management system has had Vantage Production LLC’s marketing tools integrated into it, a July 20 news release indicated. The integrated offering will enable loan originators to create sales presentations that clearly explain loan options to prospective borrowers without much input from the originator.
Customized lead generation services are being created for Movement Mortgage LLC by Broker Agent 360 thanks to an agreement between the two firms announced last month. The deal is intended to support relationships between the Indian Land, South Carolina-based lender’s originators and real estate agent.
“In addition to low cost lead generation, Broker Agent 360 will provide advanced real estate search websites and premium mortgage leads, which enhance lead flow, conversion, and return on investment,” the news release stated. “Movement Mortgage also will receive a ‘recruiting zone module’ to strategically recruit top producing agents.”
Movement generates business through a network of more than 650 branches in 47 states.
