Financial services firms continue to delve deeper into mobile technology to enhance the customer experience, and service providers are helping them along the way.
On April 18, the California Mortgage Bankers Association is hosting, How to Win on Mobile, a free webinar on mobile technology for those in real estate finance.
The event will help participants understand why mobile matters. It will also cover what should be included in a mobile strategy and how to measure strategy success.
Sam Mallikarjunan, who will be presenting during the online event, says that companies must embrace a mobile-first world in order to survive during the coming years.
“The brand experience has been decentralized from the brick-and-mortar, telephone and website,” Mallikarjunan said in a news release. “Consumers now expect a cohesive, value-added relationship in whatever channel and at whatever time is convenient for them. Consumers take the path of least resistance and most value, and will flow to whoever delivers.”
An in-depth analysis of mobile banking applications from Malauzai Software found that 85 percent of comments left on the App Store and Google Play can be traced to an update during the prior 20 days. In fact, the rate of comments spikes 350 percent when an update or major app change occurs.
Among negative comments left, 60 percent were about something the bank did on purpose, 30 percent were about legitimate bugs, and 10 percent were about poor communication.
But 15 percent of the overall comments were positive.
Loan originators can manage the loan process from any mobile device using Floify’s mobile mortgage application, according to a news release last week from the mortgage automation software provider. They can manage pipelines and communicate with customers.
The app, which is available for Android and Apple devices,
reportedly gives prospective borrowers more control over the loan process. They can upload documents using their phone cameras, receive real-time updates and avoid unnecessary phone calls.
In December, Nationstar Mortgage Holdings Inc. announced a new mobile app that enables borrowers to access their accounts. It also includes Street Smarts, a digital home loan advisor that can deliver custom insights on a customer’s mortgage, home and neighborhood.
Churchill Mortgage Corp. said in a March 22 statement that its Smarter Mortgage tool leverages the free HomeScouting mobile application to engage borrowers before, during and after a home purchase. The service helps consumers find a home.
A second app
utilized by Smarter Mortgage is My Nest Mobile App, which serves as a digital journal for homebuyers to share their favorite properties with family, friends and mortgage professionals.
Mountain America Credit Union recently announced that its members can now view their FICO scores through its mobile app.
