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There are ten steps a mortgage loan originator can take that will reduce advertising costs, improve marketing efficiency and increase loan closings.I just returned from speaking at a very large sales and marketing event for loan officers. There were over 600 in attendance — so I would define that as very large. There were a variety of speakers selling various marketing systems and giving marketing advice. While they were all good systems and good marketing advice, I gave a slightly different message. OK, perhaps it was radically different. I would like to clarify this message here.
Do not expect a marketing system to work if you don’t do the basic things necessary to become successful. As a matter of fact, if you do these things correctly you will need to spend much less money and energy on marketing. Why? Because marketing is not something you do — it is the way you think. Those who are very successful take care of the basics. I invite you to see if you have taken care of these following ten things. And if you have not — do not spend another dollar on marketing or advertising until you have taken of them. I think most of these items are very, very simple. So here is the top ten (apologies to David Letterman).
Remember, if you do not go back and accomplish each of these you have no right to go out and advertise. Save your money and your energy and start building your business the right way. It is the ONLY WAY off the proverbial roller coaster and treadmill.
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