With rates going up, the question often arises;Â What can I do to make sure I succeed in what looks to be a more difficult selling environment?Success is not an accident. It is always accompanied by a plan. There are many aspects of this plan that will help determine whether you will be successful as rates go up. Not the least important of these is focusing upon areas that are more likely to thrive in higher rate environments. Not every area of origination goes south every time rates go up. Purchases ARMs No Cost Loans Subprime If you are setting out a plan, it should revolve around the targets that are more likely to be productive in today’s economic environment. A few words of caution, however. One thing I can always say about this industry is that it will change — and in ways we do not expect. So don’t be surprised if rates move in the opposite direction as expected. Therefore, your plan must be one that will fit in the long run. If it takes too long to change directions, you will be left holding the bag. If it helps you when rates move up, but you have to completely start over when the next trend takes place — you will be on the proverbial treadmill. A strong and diverse marketing plan will help you get off the treadmill.
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