Mortgage Daily Logo
mortgage news from industry experts

Mortgage Leads Background Check

Mortgage Leads Background Check

LeadPolice offer seal of approval

November 3, 2006


photo of Paula Parisot
Paula Parisot
A California company has started policing the mortgage lead industry.

The company, LeadPolice, said its founders, a group of marketing and lead generation industry professionals, have taken part in more than one million lead transactions over the last 10 years.

“In using our knowledge and building upon our experience, our goal is to inspire confidence and to restore a positive image to the lead-generation industry,” LeadPolice vice president Melissa Rosno said in a recent announcement. “We educate lead buyers, screen and authorize lead sellers, and offer a community in which all members will benefit from the rewards of doing business with honesty and integrity.”

Almost all the registered lead companies were referred by someone who has had a positive experience with that company, Rosno told The application process includes a review of 25 data points supplied by the lead company and a proprietary approval system designed by LeadPolice.

Once approved, authorized lead companies must agree to adhere to set policies that include “Can Spam” and “Do Not Call” compliance,” Rosno said. They are then able to display the LeadPolice dynamic seal on their Web site.

Annual membership fees begin at $99 and include search capabilities on the Web site, member discounts and dispute resolution services, the company said.

Lead generator ProspectZone’s spokesman Jeremiah Desmarais told that Prospect Zone recently joined LeadPolice.

“We wholeheartedly support efforts done in the mortgage lead community to create a sense of integrity and accountability,” Desmarais said. “Having the seal on our site will show prospects that we’re serious about this industry and constantly improving our quality.

“There are many lead companies that have crashed and burned because of shady practices, taking with them brokers who have been burned,” he said in an e-mail statement. “Having a neutral third party channel that gives both buyers and sellers a chance to make and defend claims is good.”

There is plenty of room within the industry for a true unbiased company, Desmarais said, but “what remains to be seen is how many agents are willing to pay for the unbiased information.”

eLeadz president Matthew Connelly told he thought the concept was a good idea but also questioned the fortitude of such an organization.

“I think a customer advocacy group is great, and if it gets traction that’s wonderful,” Connelly said. “The big thing is it fosters communication; however, I’m not certain that it’ll have the legs to keep it going.”

Connelly added that the eLeadz is “exploring the opportunity to register with LeadPolice.”

Long Beach, Calif.-based LeadPolice announced Thursday that its launch in September has been an overwhelming success, and it has expanded its product offerings as a result.

Paula Parisot is a feature reporter and a blogger at who has also worked in the mortgage industry.

e-mail Paula at:

Popular posts

How Long Does It Take to Refinance a Mortgage
How Long Does It Take to Refinance a Mortgage

So, you’re interested in refinancing your mortgage. Maybe you want some extra capital to do that home project you’ve always dreamed of, interest rates are nearing record lows, or you want to start consolidating debt. Regardless of the motivation behind the refinance,...

How Does Refinancing a Mortgage Work
How Does Refinancing a Mortgage Work

A home purchase is considered an investment, and a robust one at that. Savvy owners are constantly looking for new ways to reduce debt, save money, pay less in interest, and ultimately build equity. Refinancing is one way to leverage your investment and do just that....

What Does It Mean to Refinance Your Home
What Does It Mean to Refinance Your Home

You can think of refinancing your mortgage as a debt redo. Essentially, you’ll swap out the existing loan for a new one - ideally with better terms and conditions. Only this time it could help you save money on high mortgage payments, rather than just borrow it....

Setting up the Utilities in My New House
Setting up the Utilities in My New House

All the tedious, time-consuming home closing documents have been signed, sealed, and delivered. Your belongings are packed into what seems like a million boxes and you have a solid plan to haul all your existing furniture to the new place. Just as your boxes and...

When Is My First Mortgage Payment Due?
When Is My First Mortgage Payment Due?

Navigating your way through a brand new mortgage loan can be a difficult task, especially for first time homeowners. After handing over a large sum of money for the down payment and closing costs, it’s important to pay attention to the timing of your first mortgage...


Don’t worry, we don’t spam

calculate your monthly mortgage payment

Related Topics

Helpful Links

Daily mortgage rate trends

Best mortgage lenders

First-time homebuyers programs by state

Loan limits by state

Types of mortgages

APR vs interest rate

Understanding PMI

Related Posts