Mortgage Daily

Published On: March 20, 2008
Mortgage Leads ConferenceRecent lead generation activity

March 20, 2008


One company is offering to pay $500 for dead files, another is selling text message customer relationship management, and a third is targeting government-insured loan prospects. Meanwhile, a lead generation conference is being held in Las Vegas early next month. said its utilizes its founder’s personal resources to raise credit scores by paying down collections, judgments and credit cards.

“ will pay you $500 for each of your un-closeable, turned down, denied residential mortgage deals and leads,” the Web site claims. “We use our CashToolbox program to fix-em and then close-em.”

Ad Authority Inc. said last week it teamed up with Cast Release Ltd. to provide First Touch Text. The lead management system enables the first point of contact with potential clients to be made real-time by text message.

“Text messaging a potential client lets them know a company is unique in its methods and courteous towards their clients,” an Ad Authority announcement stated. “A text message sets one company apart from competition; stand out among literally hundreds of phone calls.” announced an ad campaign aimed at informing prospective borrowers of the local maximum loan limits for loans insured by the Federal Housing Administration or guaranteed by Fannie Mae or Freddie Mac.

“Mortgage lenders and brokers can reach homeowners eligible for the new loans quickly and easily,” promised.

Lead buyers’ closest local mortgage branches are automatically included in rate comparisons Mortgage Marvel provides to mortgage prospects. The company said its lender localization capability is not offered by other mortgage Web sites — though similar features are available at telephone listing Web sites such as

GainClients Inc. is courting originators with Sikku, a real estate search engine it claims enables loan officers to generate loans.

“Sikku allows front-line originators to offer For Sale By Owner sellers and real estate agents all the marketing tools needed to sell a home quickly in any market in exchange for the lead delivered through an online home loan center,” the Tucson, Ariz.-based company said in a press release. “Loan officers are able to create an unlimited amount of single-property Web sites, and the listings are automatically syndicated to online marketplaces.”

LeadPoint announced it is sponsoring the inaugural LeadsCon online lead generation conference at the Palms Resort and Casino in Las Vegas from April 2 until April 4. The cost of registration is $395 until tomorrow.

The agenda includes sessions on understanding lead exchanges, lessons from the mortgage industry and how other verticals can prepare for adverse market conditions. One session will discuss hot transfers leads and other advances in voice leads.

LeadPoint, which recently reported it currently trades 200 debt leads daily, announced it now sells FHA pre-screened leads. The company said its dynamic forms dig up more details about lead prospects, including prior bankruptcies and late mortgage payments.

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