Mortgage Daily Logo
mortgage news from industry experts

Wireless & PPC Leads

Wireless & PPC Leads

a la mode, tout lead options

October 25, 2005


photo of Coco Salazar
Mortgage loan originators have more options for loan lead purchases, including pay-per-click by niche and lead notification by mobile device.

a la mode inc. will integrate pay-per-click advertising into its business-building software to expand mortgage prospecting for brokers. The technology company today announced its plan to integrate the pay-per-click advertising and mortgage lead generation services of LoanBright into its Mortgage XSites Web sites and XSellerate automated marketing suite.

Brokers who use Mortgage XSites and XSellerate will be able to easily subscribe to LoanBright’s services, a la mode said.

LoanBright reportedly operates loan comparison services, and, and offers a suite of lead generation products to the lending industry.

“LoanBright…is a resource any broker serious about getting new business should know,” said Brad Eaton, an a la mode vice president, in the announcement. “Brokers on the XSites Network are already invested in the top marketing and business development technology there is.”

With’s pay-per-click service, mortgage industry players can attract highly targeted consumer traffic to their Mortgage XSite sites, a la mode said. The pay-per-click service works like the bid-based system offered by major search engines’ sponsored links, but rather than bidding on keywords, advertisers bid on categories of loans. has defined over 600 different loan categories open for bids, which have a minimum of $0.50 per click. Lenders are ranked within each category based on the amount of their bid, according to the announcement. has generated more than $60 billion worth of mortgage leads and had more than 4.4 million visitors in 2004, a la mode reported.

Earlier this month, said it implemented a pay-per-click tiered pricing structure, with leads costing from $1.75 to $5.25. Bankrate previously charged a flat monthly fee to be listed on its randomly populated interest rate tables.

Another lead generation tool mortgage players now have available is’s system Mobile Lead Technology, which notifies loan officers of new prospects on a mobile device, according to a press release.

Many mortgage companies turn to the [Internet] to buy leads,” Leadorder said in the announcement. “Until now, the leads would have to be downloaded from a desktop computer then the mortgage officer would have to call the leads from the office to make the first point of contact.”

With the Yahoo!-powered system, whenever a new lead is available, a text or page is sent to loan officers notifying them that a borrower in their area would like to speak with them.

“The lead can be viewed from the mobile device and contacted with minutes of the quote request,” Leadorder said.

Coco Salazar is an assistant editor and staff writer for

Mortgage Technology news
Technology news for originators, executives and servicers. Coverage of LOS systems, loan product and p r i c i n g engines and other technology offered to the mortgage industry.


Popular posts

How Long Does It Take to Refinance a Mortgage
How Long Does It Take to Refinance a Mortgage

So, you’re interested in refinancing your mortgage. Maybe you want some extra capital to do that home project you’ve always dreamed of, interest rates are nearing record lows, or you want to start consolidating debt. Regardless of the motivation behind the refinance,...

How Does Refinancing a Mortgage Work
How Does Refinancing a Mortgage Work

A home purchase is considered an investment, and a robust one at that. Savvy owners are constantly looking for new ways to reduce debt, save money, pay less in interest, and ultimately build equity. Refinancing is one way to leverage your investment and do just that....

What Does It Mean to Refinance Your Home
What Does It Mean to Refinance Your Home

You can think of refinancing your mortgage as a debt redo. Essentially, you’ll swap out the existing loan for a new one - ideally with better terms and conditions. Only this time it could help you save money on high mortgage payments, rather than just borrow it....

Setting up the Utilities in My New House
Setting up the Utilities in My New House

All the tedious, time-consuming home closing documents have been signed, sealed, and delivered. Your belongings are packed into what seems like a million boxes and you have a solid plan to haul all your existing furniture to the new place. Just as your boxes and...

When Is My First Mortgage Payment Due?
When Is My First Mortgage Payment Due?

Navigating your way through a brand new mortgage loan can be a difficult task, especially for first time homeowners. After handing over a large sum of money for the down payment and closing costs, it’s important to pay attention to the timing of your first mortgage...


Don’t worry, we don’t spam

calculate your monthly mortgage payment

Related Topics

Helpful Links

Daily mortgage rate trends

Best mortgage lenders

First-time homebuyers programs by state

Loan limits by state

Types of mortgages

APR vs interest rate

Understanding PMI

Related Posts