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Nationstar Rebranding as Mr. Cooper

An overhaul of the corporate culture at Nationstar Mortgage LLC is now being capped off with a change to the corporate brand.

In the early nineties,
the Dallas-based organization operated at Nova Credit Corp. In the late nineties, it became Centex Home Equity Co.

In 2006, after it was acquired by Fortress Investment Group LLC from Centex Corp., it began operating under the Nationstar brand.

On Tuesday, a statement indicated that the home lender is officially rebranding to Mr. Cooper, “the embodiment of the kind of person who always goes the extra mile for a customer.”

The name change is expected to take place in August.

The seed for the name change was planted two years ago when
Nationstar says it set out to reshape how it supported its customers. That project was started internally with the establishment of a new corporate culture. Next, the tools and technologies used to serve customers were examined.

“Today’s news is about more than just a name change, however,” the statement said. “The company believes people should expect more from the mortgage industry and is setting a new standard with a redefined purpose to keep the dream of homeownership alive and make the process less worrisome and more rewarding.”

Today’s statement indicated that there are 7,700 employees at Nationstar.

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