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Mortgage Daily

                                                 November 5, 2010

Ellie Mae, Wingspan Portfolio Advisors and Fairway Independent Mortgage all have one thing in common.

Each of the mortgage-related firms, as well as companies like Veros and MOS Group, are clients of Strategic Vantage.

The Miami-based public relations firm grew from just two clients in 2002 to 23 last year. Growth has been especially strong this year — with 32 clients now on board.

Founder and owner Rosalie Berg credits referrals for the growth.

“Just about all of our clients were referred to us by other clients, reporters or industry colleagues,” she said. “For instance, recently I heard of a couple of people who found us by going to their industry colleagues and saying ‘wow, I’m seeing you everywhere. How do you do it?’ and they find out that we represent them.”

Berg, who was born in Argentina, says she has more than 15 years’ in marketing and public relations.

Strategic Vantage — which competes with firms like William Mills Agency, Seroka and Lovallo Communications Group for mortgage industry clients — has been successful in garnering coverage for its clients at industry publications including Mortgage Daily.

Among those clients is Ellie Mae.

“Thrilled! That’s how I would say we feel about working with Strategic Vantage,” proclaims Ellie Mae Chief Strategy Officer Jonathan Corr in a quote on the StrategicVantage Web site. “We started working with them in 2005, prior to which we had worked with numerous agencies. Their caliber of work, commitment, and results are unmatched — not to mention their tremendous influence in the industry.

“Strategic Vantage has truly been an integral part of Ellie Mae’s success over the past few years.”

The company is online at www.strategicvantage.com.

photo of Rosalie Berg
Strategic Vantage photo of Rosalie Berg

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