Loan originators have multiple marketing services they can turn to for help in raising their profiles. One lender has hired an advertising firm, while another is warning veterans about unscrupulous lenders.
A mortgage loan officer advertising program has been developed by Adwerx for American Financial Network Inc., a Nov. 7 press release said. AFN employs more than 700 originators.
The new program reportedly augments AFN’s existing marketing programs by enabling originators to
easily create ads that they can use to deliver information directly to their target audience.
According to Adwerx, it is
the leading provider of localized digital advertising for more than 85,000 real estate agents and brokers.
Encompass Direct Mail was recently launched by Ellie Mae Inc. It helps generate refinance and purchase business while building brand awareness. The system utilizes content from within Encompass’ customer relationship management system.
“While direct mail isn’t new, the mixture of print and digital marketing is a proven combination, and because Encompass allows for easy reporting and segmentation of audiences, we’re able to help our clients get their message out quickly,” Ellie Mae President and Chief Executive Officer Jonathan Corr said in the news release.
Pleasanton, California-based Ellie is a Mortgage Daily advertiser.
James B. Nutter & Co. President and CEO Jim Nutter Jr. recently highlighted in a public relations statement how veterans are being overcharged by home lenders. He cited an example where they reviewed a client’s Loan Estimate from another lender and found that the interest rate was a hundred basis points higher than the prevailing VA loan rate even though there were excessive discount points.
“We estimated that this overcharging would’ve added an additional $10,000 in profit to the lender’s pocket, and all at the expense of our nation’s finest,” Nutter said. Â “It’s just shameful.”
This past summer, Nationwide Title Clearing launched a marketing campaign that highlighted its best qualities based on a survey of its clients. Its marketing materials feature customer testimonials.
“Testimonials from clients carry more weight than anything we say about ourselves,” Gina Morales, vice president of marketing and public relations at the Palm Harbor, Florida-based company, said in the statement. “Having the opportunity to share real experiences from our clients is rare.”
