New American Funding is rolling out a social media training program for its mortgage originators that it says will make them “social marketing geniuses.”
This week, the Tustin, California-based mortgage banker announced Social For You, a multimedia platform that promises to make its 800 originators experts in social media marketing.
Rick Arvielo, chief executive officer of New American, noted in the news release that the platform is the first of its kind in the mortgage industry.
According to the announcement, the platform has a step-by-step guide that helps originators convert followers and likers into prospective borrowers.
Among the features of Social For You is single-click content sharing to social media pages.
“The platform also meets trainees at their current skill level,” the statement said. “For the already seasoned social media marketers, Social For You offers advanced instruction on data insights to target the right audiences, with the right content, at the right time.”