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Simple Steps Strengthen Sales

Review of "The 25 Sales Strategies That Will Boost Your Sales Today"

July 6, 2005

By PAULA PARISOT


photo of Paula Parisot
Paula Parisot
review or buy 25 Sales Strategies

Certain sales strategies can be used to improve the odds of developing a thriving sales career, according to one sales book, including redefining what it means to be a "salesperson."

"Our basic job as salespeople is helping people do whatever they do even better than they were doing it beforehand," the author wrote. And in learning to do so, the book further describes which strategies can help best accomplish this and result in increased sales.

The 25 Sales Strategies That Will Boost Your Sales Today outlines the top 25 strategies used by top performers of various sales organizations that can immediately be applied to any sales plan.

Author and corporate sales trainer Stephan Schiffman said these strategies are "field-tested pragmatic methods that will help you do your job better."

The top eight sales strategies are outlined in the first of this three-part series of 25 Sales Strategies.

Strategy number one is to "Take Immediate Action," the book said. In other words, don't procrastinate, Schiffman stated, and set that appointment now or follow-up with a client right away, don't wait. "Successful people are always thinking about how they can move things forward."

Taking quiet time to think is the second strategy used by successful salespeople, Schiffman wrote. Time spent quietly analyzing upcoming events and sales objectives can help one stay focused on the tasks at hand.

The third strategy is to "seize opportunities." One way to execute this strategy is simply by telling everyone what you do for a living -- because it might lead to a sale.

Strategy number four: Be Punctual, Schiffman advises. No one likes to waste time waiting and it could ruin an otherwise good first impression.

"Return calls within twenty-four hours" is strategy number five -- which the author said is an excellent way to stand out from the competition.

Strategy number six is to "See everyone at least once." Again Schiffman reminds that one never knows what a sales call can lead to. It might not be that day's sale, but it could be tomorrow's.

Knowing when to retreat, the book said, is strategy number seven. Schiffman explained that there is no point in wasting time with a sale that is dead. Move on after a few unreturned phone calls and realize that no answer might mean the answer is "no."

The eighth strategy is to "Know when to ask for help." Schiffman said, "Salespeople who know how to say 'Help me out here' -- to customers, prospects, or their own superiors -- are, in my experience, usually among the very top performers in their organizations."


Paula Parisot is a MortgageDaily.com feature reporter and a blogger at CloserBlog.com who has also worked in the mortgage industry.

Email Paula at: [email protected]


Mortgage Industry Books
Read about books reviewed by MortgageDaily.com reporters. Book subjects include mortgage banking, loan originating and selling.




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