MortgageDaily.com’s headlines are themselves making headlines.
Well, almost.
In a short article about MortgageDaily.com, Business Week magazine highlighted the Dallas-based company’s coverage of mortgage fraud. Citing sensational headlines from the online mortgage industry news publication, Business Week noted, “It’s the sordid tales that draw readers.”
Business Week said MortgageDaily.com draws “twice the Net traffic of rival National Mortgage News.”
MortgageDaily.com reports that its news pages are read roughly 500,000 times monthly. Fraud news headlines are published at
www.mortgagedaily.com/MortgageFraud.asp
The article, written by Marcia Vickers, appears on page 12 of the April 25 edition of the New York-based magazine.
“The housing boom clearly has brought more fraud,” the article said. “Not to mention a boom in readership for MortgageDaily.com.”
Read Article “Scandal Sheet” at BusinessWeek.com (subscription required)