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| Activity on mortgage leads for government-insured mortgages is surging. Meanwhile, a Texas-based lead generator claims more than $1 billion in loans have been funded from its leads in just over a year, and a Pennsylvania-based company is selling a service it says eliminates the need to buy mortgage leads.
Touchstone Communications reported it produces an average of more than 10,000 mortgage leads monthly. It estimates funded loans from its leads were around $1.2 billion over a 13-month period. Ft. Worth-based Touchstone said its leads are “exclusive, live-transfer, double verified mortgage leads.” It noted a recent shift in business from subprime to government and attributed its lead quality to highly-targeted data, well-trained agents and a perfectly executed process that connects qualified prospects with loan officers in real-time Adchemy Inc. announced offerings it said will to generate higher quality mortgage leads for purchase transactions, reverse mortgages and loans insured by the Federal Housing Administration or Veterans Administration. Adchemy said it new offerings include leads on prospects who have demonstrated high interest by submitting their social security number. Former executives of LendingTree, Bankrate.com and Quicken Loans Inc. are reportedly among its ranks. “Using a combination of proprietary scientific algorithms and data,” the Redwood City, Calif.-based company said in a press release, “customers are able to micro-target segments to provide the highest quality mortgage loans.” Data Warehouse reported the launch of a new division that will offer data and analytic services for list brokers, data resellers, telemarketing call centers and direct mail & marketing agencies. The new whoesale lead channel was developed in response to strong demand. “The company has amassed the largest, most deeply populated and accurate information available for marketing purposes in a database containing 72 million unique homeowner records,” the Boca Raton, Fla.-based firm said. “Data Warehouse has serviced more than 15,000 clients since its inception.” ProspectMX launched as a service to help mortgage companies generate their own leads online. The Lancaster, Penn.-based company, which noted it owns software used to maximize follow up by originators, said it offers workshops remotely and on-site. “Just imagine if instead of paying a company tens of thousands of dollars for a web marketing strategy, you could learn how to do it yourself,” ProspectMX co-founder Dave Conklin said in the release. |
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